Activity 2. Look at the beginnings and endings from various reports. Match the introductions with the conclusion and say:
• who each of these reports are written by.
• who the reports are written for.
• what the purpose of each report is.
• what each of them concludes and/or recommends.
Introductions
1. This is the report commissioned by Ace Taxis Inc. to assess the suitability of the Starcar and the Sarabande for use in the Ace taxi fleet. Both models were rigorously tested and examined by expert mechanics and automotive consultants. The research data has been consolidated and the relevant information appears below.
2. This report contains the suggested plans for opening a small shopping centre in the Kingston area. As requested by the bank, whose financial support is required, the proposed size, number of shops and potential income of the centre are considered.
3. As requested by the Board of Designers, this report examines information gathered from observations made at the Miriam Hasawell and Adrian Banks spring collection shows viewed in Paris on 5th February and Milan on 9th February.
4. The purpose of this report is to analyse the results of a survey, conducted at the request of Family Foods pic, to gauge public response to the company's proposed new range of packaged foods. The report summarises replies to questionnaires completed by 400 families, classified according to income, who sampled the new products on 26th and 27th September.
Conclusions
A. It is felt, therefore, that although the initial outlay for the centre is relatively high, the future financial benefits will be considerable In addition, the opening of such a shopping centre would be a definite asset to the community.
В. To sum up, it is apparent that radical changes are necessary in the company's use of colours and fabrics. Furthermore, I would recommend introducing a sportswear "ne in the immediate future.
С. On the basis of the points mentioned above, we strongly recommend that the client should reduce the retail price of the new products in order to make them attractive to a wider sector of the consumer market.
D. In conclusion, it is obvious that the Starcar is preferable, being better value for money, better equipped and more reliable. It is therefore recommended that Ace Taxis Inc supplement its fleet with Starcars '
Answers:
1. D (assessment report)
• written by an efficiency assessment expert/consumer adviser
• written for Ace Taxis Inc.
• purpose - to assess the suitability of the Starcar and the Sarabande for use as taxis
• recommendation - to use Starcars as taxis
2. A (proposal report)
• written by a property developer who wants to build a shopping centre
• written for a bank
• purpose - to give details of a proposed shopping centre to the bank whose financial support is required
• conclusion - financial benefits will be great and shopping centre will be an asset to the community
3. В (informative report containing assessment)
• written by an employee of a design company
• written for company Board of Designers
• purpose - to assess clothing collections viewed at recent fashion shows
• recommendation - that colours and fabrics be changed and that sportswear line be introduced
4. С (survey report)
• written by a marketing expert
• written for Family Foods pic
• purpose - to analyse the results of a survey on new food products
• recommendation - that the price of the products should be reduced
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