You Are a Badass at Making Money

She held tight to her Why. She wanted the money and success for the freedom it
gave her, to take care of her family, to prove to herself that she could do it.
Also, she wasn’t terribly psyched about the prospect of losing her entire life
savings if the business tanked.
She went to the spiritual gym. She constantly read books by other entrepreneurs,
she had pictures taped to her walls of women who’d done stuff like run
successful restaurants in war zones, she memorized poems, meditated, and
constantly reminded herself that uncertainty is part of the process. Everyone
has to fling themselves into the unknown to get to the next level—she wasn’t a
drama queen about it.
She did her homework. She studied her industry, the people she’d love to work
with, and learned creative ways to sell by finding common ground between
herself and prospects that were “out of her league.” Once she landed her
second big investor using her new badass sales skills, her business started
flying.
She got a mentor. It was 2008, all these other much bigger firms were crashing
down around her, and she was brought to the point where she didn’t think she
could take it anymore, so she sought out a mentor who gave her great advice:
He told her to go surfing. To take it day by day, that nobody wins if you quit—it
will feel good in the moment but then it’s over. If your investors are going to fire
you, let them fire you, don’t fire yourself. Never give up.
The number one thing wealthy people attribute their success to is
tenacity. Nobody achieves great success without walking through the fire.
And the difference between those who succeed and those who fail is a no-
nonsense commitment to staying the course no matter how hot the fire gets.
There is almost always a moment when all hell breaks loose—you lose a
key client, your storeroom burns down, Starbucks moves in across the street
from the coffee shop you just opened—and in these moments you have two

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choices: You can either say Screw it, I’m out of here, or Is that all you got,
sucka? When the pain is almost too much to bear, if your mindset is weak,
you will give up and blame something or someone else for your failure. If
your mindset is rock solid, you will persevere. Here are some key ways to
keep going no matter how sucky the going gets: