Yeoju technical institute in tashkent department of economy discipline of «advertising»

TV Commercials on Programs Such As the Super Bowl Reach Large Audiences – Life minders

https://www.youtube.com/watch?v=JEeYF3Pqils

Year 2000: $2 million for a 30 second spot

Television Advantages

Selectivity and Flexibility

Captivity and Attention

Coverage and Cost Effectiveness

Creativity and Impact

Television Disadvantages

Low

Selectivity

Fleeting

Message

Cost

Clutter

Distrust

Negative

Evaluation

Limited

Attention

Negative Factors

TV Advertising Works Best When…

The Market Is Large Enough and Reachable Efficiently Through a Specific Network, Station, or Program.

The Media Budget Is Sufficient to Generate and Sustain the Number of Exposures Needed.

There’s a Genuine Need for a Medium With High Creative Potential to Exert a Strong Impact.

The Budget Is Large Enough to Produce High Quality Commercials.