Yeoju technical institute in tashkent department of economy discipline of «advertising»

© Yeoju Technical Institute in Tashkent

YEOJU TECHNICAL INSTITUTE IN TASHKENT

DEPARTMENT OF ECONOMY

DISCIPLINE OF «ADVERTISING»

Subject Code:MAB004
Baccalaureate direction code:BMA
Form of education:FULL-TIME
Semester:5
Number of credits:4

10-topic: Traditional Marketing Channels.

Teacher’s name: OMAR ASHURBAEV

e-mail: [e-mail]

Тype of lesson: LECTURE, TUTORIAL Time: _________

Chapter Objectives:

• Understanding Traditional Marketing
• TV, Radio, Print: Strengths and Weakness of channels Creative development process
• Circulation of Printed Media
• Outdoor Media
• Newspapers and Magazines

Traditional marketing relies on offline strategies, including direct sales, direct mail (postcards, brochures, letters, fliers), print advertising (magazines, newspapers, coupon books, billboards), referral (also known as word-of-mouth marketing), radio, and television.