Xamidov Quvonchbek Prezentatsiya

Many people believe the deal will be good for the world. The EU Trade Commissioner, Cecilia Malmström, said: "This is a great deal for consumers, and for companies big and small. We've worked hard [on] this compromise between different countries to find the best solutions." She added: "This deal will cut costs for consumers and business - in particular, for smaller firms, which have been hit especially hard…in the past." Ms Malmström hopes more countries will sign up to the deal in the next few years. She said: "It clearly shows that countries around the world can work together to achieve solutions that benefit everyone. I [expect to see] other countries joining soon."

Remark 1

Enterprises use such IT products as: database programs (DB), information storage, e-mail, software for financial, commercial, marketing and production activities, etc.

Features of IT product marketing

The modern IT market imposes strict requirements for the competitiveness of IT products:

market expectations and requirements for the IT market (expectations from the market prospects, requirements for target segments);

requirements for the IT product itself (for consumer qualities, a package of additional applications and promotion channels);

requirements for IT goods (advertising materials, commercial offers);

application requirements (to user and technical quality);

requirements for an IT project (to the stages of the business plan of the project).

Compliance with these requirements and conditions allows organizations working in the field of high information technology not only to survive in the market, but also become leaders. The main thing is a well-designed marketing strategy for the development of an IT company.

The specificity of marketing in IT lies in the influence of two factors:

companies are engaged in the sale of IT products and services not to end consumers, but to other enterprises, i.e. operate in the b2b market, except for organizations producing gaming and mobile applications for individuals (b2c);