Xamidov Quvonchbek Prezentatsiya

distribution of the software product takes place “virtually” (the physical embodiment of an IT product is a rare occurrence).

Remark 2

Features of marketing activities in the field of IT depends on the type of company that provides IT services or produces IT products. Methods, marketing tools that are used in the field of information technology are constantly expanding, updating and improving.

All work from offline is gradually moving to online mode, i.e. in Internet. Seminars become webinars, which saves the company's funds to improve the skills of employees. Mailing lists become electronic. And the company's website is a business card, an obligatory attribute of a business

The site should be attractive to users who could easily find it on the web. Therefore, competent SEO-optimization is necessary for the organization’s website to take first positions in search engines.

Companies that develop software products use text programs to present their IT products. This marketing tool involves the presentation of products in a place where the target audience is concentrated. The purpose of this presentation is to show the properties of the product in comparison with competing analogues.

Promotion of IT products

For the promotion and subsequent sales of IT products, mainly Internet resources are used, as well as various publications in thematic publications.
Remark 3
Promotional videos are an effective tool for promoting products and developing the company's image. An interesting and creative video "catches" the consumer, but requires the investment of significant financial and labor resources

Business cases are another means of promoting IT products. The company's website contains materials describing the business problem that existed before the implementation of the project, solution options, the reasons for choosing the specified solution and the results achieved. Consumers can match the case with their own situation. Therefore, the IT products used in the case are purchased.

Principles of promoting IT products:

determination of the project budget;

choosing a domain name;

collection of all necessary information (properties, characteristics, scope) on the product;

site creation;

determination of the necessary marketing tools;

application of marketing methods and site support.