Table of contents Executive summary 2

Promotion
The following channels will be used to communicate with customers: Print Advertising: Golf and ski periodicals, as well as other publications with a focus on a particular niche market,
Cottage industry and golf and ski industry trade exhibitions are among the events that take place Personal selling is a technique used to introduce cottage supplier consumers to the company's products and services, as well as the advantages of this low-cost and low-risk method of distribution.
In order to obtain essential lodging properties and certain resort services, direct marketing will be employed.
Internet marketing is a very necessary function for an online reservation service and will be key to the success of Dachabor. Internet marketing is performed using several online promotion tactics including:

• 
  Public Relations such as press releases, message boards
  
• 
  Search engines and directories
  
• 
  Pay per click advertising
  
• 
  Direct email
  
• 
  Electronic newsletters and ezines
  

Operational plan

Organizational Structure
Senior management, technological employees, lodging reservation specialists, and customer service representatives are all needed to make Dachabor an OBC firm that specializes in making golf and ski bookings.. One to two senior managers, such as the working owners/partners, might initially oversee a start-up web-based service firm. It is possible that the CEO and COO roles might be split up to focus on different aspects of the organization, such as sales and business growth and financial control. People should be able to concentrate on what they do best in a well-designed organizational structure.
Management Team
The management team of a fresh start-up firm might be extremely modest at first and grow as sales and revenues increase. Dachabor's two founders are enthusiastic about the products and services they want to promote and sell. For the last two decades, Founder B has successfully operated a small consulting firm, offering medium and large businesses with management consulting, strategic planning, project management, and systems implementation. Founder B also has extensive expertise in operating a small company, as well as the business and development and sales operations that are necessary for a consulting firm to produce money. As a software developer and architect, Founder G has more than 20 years of expertise in the field. As the Director of Engineering for a big software technology firm, Founder G oversees an international staff of skilled software consultants.
In the beginning, Founder B will assume the job of CEO and be in charge of carrying out the company's strategic objectives and policies, including sales and business growth. Hotel lodging providers and travel partnership agreements that support the company's long-term strategy and objectives will need to be secured. As CFO, founder B will be responsible for overseeing the company's financial transactions and overseeing the company's financial management.