Table of contents Executive summary 2

Strategy

There are three general tactics Porter(1980) established to help a company surpass the competition within an industry. These are the three strategies: overall cost leadership, differentiation, and focusing. An efficient cost management procedure, overhead control, and efficiency are essential to a company's ability to deliver a product or service at a cheaper cost than its rivals. Using a differentiation strategy demands a firm to deliver its product or service in a manner that distinguishes it from the competition. The corporation must concentrate on a certain market sector while the competition focuses on the whole market.
Dachabor has already chosen a specialty or specialized marketing approach by concentrating on golf and ski vacations. For a smaller company, this is a viable approach for competing against bigger rivals. While just a tiny portion of the market is served by a niche, it makes up for the lack of overall market share by capturing a considerably larger proportion of the niche's target audience. Nevertheless, Dachabor should combine both the concentration and distinctiveness techniques in his quest for success. The firm would be able to better satisfy the demands of golf and ski resort consumers by concentrating on this particular market segment than OBCs and travel agencies that cater to a wide variety of customers. Golf and ski travel is an area where Dachabor has a lot of competition, so they will need to come up with a distinct selling proposition for this service to stand out in the industry.
Positioning Approach
The positioning method must be used to a distribution service for niche market accommodations in order to establish which product qualities influence the choice of accommodations. After evaluating the strengths and weaknesses of rivals, a choice may be made on which market sectors to target and what items to provide. Segmenting the market and then providing services tailored to those groups are two of Lovelock's recommendations. Positioning is all about matching the service's advantages with those desired by potential customers in search of a service that meets their demands. Determine which of the target market's most significant demands Dachabor can better serve than its rivals in order to properly position the service offerings.