Vocabulary to speak about family and friends a lifelong friend

Examiner: Do you think advertising will change in the future?
Shahla: I think advertising is probably one of the fastest changing industries today. It must always adapt and find new ways of getting the attention of potential customers without turning them off. I think several years ago we could have in no way imagined how important Youtube or Facebook would be for advertisers so I believe in the future we will see more changes as more apps and sites become popular.
Examiner: How is advertising different now in relation to the past?
Minnie: Advertising in the past relied more heavily on print, like magazines, newspapers and billboards. I can’t recall the last time I noticed a billboard while driving. Radio too is less important and maybe a great medium for local products and services. I believe TV ads remain very popular but advertising on the internet has really taken over. We are bombarded with so many adverts online that I don’t think we even notice them anymore.
Examiner: Some people think it is unethical to advertise to children. Do you agree?
Rana: Apparently, in some countries children are a very powerful market with considerable buying power! So, it only makes sense that advertisers would want to advertise to them. However, this must be done extremely carefully. In my country there are laws forbidding advertisers from advertising toys when cartoons are playing.
In my husband’s country though it is a free-for-all where commercials during Saturday morning cartoons promote toys, unhealthy snacks, theme parks – anything and everything that a child could – and undoubtedly does- ask for! Children are very impressionable so yes, it does seem unethical although with such financial strength I can understand why advertisers are tempted.
Vocabulary list for advertising topic:

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  Commercials: an advert on tv or radio
  
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  Imagery: visual images
  
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