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tesla

Threats to Tesla

  • Technological Developments by Competitors: New technological developments by a few competitors within the industry pose a threat to Tesla. Buyers attracted to this new technology can be lost to competitors, reducing Tesla’ overall market share.
  • New Entrants: There have been various players that have entered the market and are gaining market share by gaining the existing company’s market share. This is a threat to Tesla as it can lose its buyers to these new entrants.Also newcomers such as BYD procude all vehicle parts by their own and have lower pricetags.
  • Controversies: Tesla has been the subject of several lawsuits and controversies arising from statements and acts of CEO Elon Musk and from allegations of creative accounting, whistleblower retaliation, worker rights violations, and unresolved and dangerous technical problems with their products.
  • Increasing Competition: There has been an increase in competition within the industry putting downward pressure on rates. This could lead to reduced earnings for Tesla if it adjusts to the price differences, or loss of market share if it doesn’t.
  • Exchange Rate: The exchange rate maintains a varying rate and this affects a company like Tesla that has sales internationally, while its suppliers are regional.

Mckinsey 7s Framework Of Tesla Motors

Strategy

  • Clearly defined 
  • The strategic direction and the overall business strategy for Tesla Motors are clearly defined and communicated to all the employees and stakeholders. This helps the organization manage performance, guide actions, and devise different tactics that are aligned with the business strategy. Moreover, the business strategy’s definition and communication also make operations for Tesla Motors more transparent and aligns the responsibilities and actions of the company.

  • Guiding behaviour for goal attainment
  • The strategic direction for Tesla Motors is also important in helping the business guide employee, staff, and stakeholder behaviour towards the attainment and achievement of goals. SMART Goals are set with short and long term deadlines in accordance with the business strategy. The business strategy helps employees decide tactics and behaviours for attaining the set goals and targets to help the business grow.

  • Competitive pressures

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