Vahobov Biloliddin Shokirov Farrux

SWOT analysis of Tesla

Strengths of Tesla

• An Employer of Choice: Any company is only as good as the people it hires. In the case of Tesla Inc., it is one of the most important aspects contributing to the company’s extraordinary success.Tesla has emerged as an excellent firm for employees, thanks to its diversity and innovation-friendly culture.
• The Most Valuable Automobile Firm: Tesla’s sales on global scale were 9,50,000 units in 2021 which is 87% increase over the previous year. The company’s market capitalization increased to approximately $208 billion, surpassing Toyota’s $202 market capitalization to become the world’s most valuable carmaker by market value. 
• Strong Organization: There are the characteristics of a corporation that assist it in achieving its objective. For instance, substantial financial resources, personnel expertise, brand loyalty, products and services, and so on. 
• Positioning: Tesla positions their cars as vehicles that can provide driving experiences that exceed customer expectations. Their cars are also exceptional in terms of styling and achievement. Also, the kilometer range of its cars are extremely impressive which is 600 kilometers on a single battery charge.
• Effective Marketing Strategies: Tesla is worldwide famous for its 0$ marketing strategy. That’s right. Tesla does spend any funds for its marketing other than its launches. This sounds very strange but this is true. Tesla has leveraged multiple benefits from its operations and directed those leverages into its marketing strategies. 
• Innovation: Tesla has not just been creative in the design and styling of their cars but has also been involved in a lot of research on alternative energy vehicle options such as hybrid cars, hydrogen cell power-powered electric cars, and plug-in hybrids.
• Market Dominator: Tesla is one of the biggest dominaters in the US in terms of electric vehicle sales. Along with Ford and GM, Tesla is recognised as one of the “Big Three” players in the electric car market.