Unscripted: Life, Liberty, and the Pursuit of Entrepreneurship pdfdrive com

Does anyone have any recommendations for places to stay and things to do in
Bisbee, AZ?
Need a recommendation for getting the A/C fixed on my truck.
Big shout out to Craig over at West Appliance Repair for fixing my washer; he was in
and out real quick!
Check out the Flower Child, a new restaurant over in Scottsdale that finally has
organic, GMO-free food, including grass-fed beef!
Can anyone recommend a decent nail tech in town?
Think about the last five things you bought outside normal groceries. Here
are mine and what compelled me to buy:
Quest Protein Bars (recommended by a fitness friend)
Sonos Wireless Stereo (recommended by the web through thousands of
positive reviews)

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Bulletproof Coffee (recommended by multiple friends)
Norwegian Smoked Salmon (free sample, Costco)
Myoplex Supplement (recommended by a doctor friend)
As you can see, none of these purchases happened because the company
plastered a banner ad in my face. None of them sent me a slick ad mailer or
interrupted my dinner with a telemarketing call. The product sold itself by being
recommendable. And in the case of a free sample, tasty enough to buy. You see,
companies grow geometrically, and sometimes exponentially, based on what our
neighbors and peers say, not what advertising says.
Quite possibly the best demonstration of a productocracy’s propensity to
explode an enterprise comes from any illegal operation—say, a drug dealer.
These ventures, albeit highly risky for their proprietors, are also highly profitable,
often making their perpetrators fabulously wealthy. Have you ever wondered
why? It’s because they pull.
Any illegal profession is implicitly a productocracy because of either a
skewed value equation or an economic imbalance. The product is scarcely
available or deceptively represented as remarkably superior. So if you’re dealing
drugs, you have an economic advantage because your product is both scarce and
hugely addictive. Users create more users, each very likely to repeat.
A productocracy would also be the pull mechanism behind Bernard Madoff’s
$30 billion Ponzi scheme. For years, he offered above-market returns to
investors. Instead of earning 5 percent in standard funds, they could get a
remarkable 10–15 percent from Madoff. When those investors saw those returns
on paper, and sometimes in reality, they started telling friends. And those friends
told their friends, and the next thing you know, the scam is attracting billions. 
A
scammer’s primary weapon for explosive growth is a fake productocracy!
Remember, 
perceived value
is the only requirement of a money exchange, not
actual value
.
Unfortunately, too many entrepreneurs aren’t interested in creating
businesses that pull. Instead, they operate from a “push” axis, where solving
problems or creating value is not a priority—money-chasing and/or value-
cheating is.
These pushers, BRO-marketers on training wheels, aren’t filling needs or
making something easier; they’re simply looking for a “plug-and-play” product—
something that can make money through slick marketing and advertising. On
my forum, “push entrepreneurs” reveal their push mentality by asking such
questions as:

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