Unscripted: Life, Liberty, and the Pursuit of Entrepreneurship pdfdrive com

victim figured it out, Lustig was long gone, and $30,000 richer. The perceived
value equilibrium was $30,000
—
the actual value was $200
—
and another villain
was born.
Likewise, in the late twentieth century, it was common for unscrupulous
stockbrokers to set up “boiler rooms” and sell worthless stock to unsuspecting

---

investors. Many of these stockbrokers got rich because they could splendidly
sell perceived value. These talented salespeople could sell horseshit to farmers,
and many became rich, famous, even worshipped
—
and unfortunately,
indicted.
Anyhow, I bring this up because the same phenomenon happens today,
except it’s not worthless stocks peddled, but worthless products sold via
Internet marketing.
“BRO-Marketing” is a term I coined, which sums up the Internet
marketing racket. Instead of boiler-room operations (“BRO”) selling worthless
stocks, we now have boiler rooms (or basements) selling worthless PDFs,
marketing secrets, and whatever else can be packaged for $997 with a landing
page, fake testimonials, and a countdown timer. BRO-marketing is huge
—
and
it has corrupted entrepreneurship.
Many 
entrepreneurs
are morally and ethically bribing their souls,
persuading themselves that it’s OK to sell worthless-shit products just because
they make money. Using the usual tools of the trade
—
persuasive copy, click-
bait headlines, trip wires, fake reviews, sales funnels, and the usual boiler-room
mishmash
—
they believe their own apostasy, ignoring zero reorders, bad