Unscripted: Life, Liberty, and the Pursuit of Entrepreneurship pdfdrive com


victim figured it out, Lustig was long gone, and ,000 richer. The perceived



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UNSCRIPTED Life, Liberty, and the Pursuit of Entrepreneurship ( PDFDrive )

victim figured it out, Lustig was long gone, and $30,000 richer. The perceived
value equilibrium was $30,000

the actual value was $200

and another villain
was born.
Likewise, in the late twentieth century, it was common for unscrupulous
stockbrokers to set up “boiler rooms” and sell worthless stock to unsuspecting


investors. Many of these stockbrokers got rich because they could splendidly
sell perceived value. These talented salespeople could sell horseshit to farmers,
and many became rich, famous, even worshipped

and unfortunately,
indicted.
Anyhow, I bring this up because the same phenomenon happens today,
except it’s not worthless stocks peddled, but worthless products sold via
Internet marketing.
“BRO-Marketing” is a term I coined, which sums up the Internet
marketing racket. Instead of boiler-room operations (“BRO”) selling worthless
stocks, we now have boiler rooms (or basements) selling worthless PDFs,
marketing secrets, and whatever else can be packaged for $997 with a landing
page, fake testimonials, and a countdown timer. BRO-marketing is huge

and
it has corrupted entrepreneurship.
Many 
entrepreneurs
are morally and ethically bribing their souls,
persuading themselves that it’s OK to sell worthless-shit products just because
they make money. Using the usual tools of the trade

persuasive copy, click-
bait headlines, trip wires, fake reviews, sales funnels, and the usual boiler-room
mishmash

they believe their own apostasy, ignoring zero reorders, bad

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