Unscripted: Life, Liberty, and the Pursuit of Entrepreneurship pdfdrive com

Money doesn’t have a brain but its possessors do. Therefore money responds
indirectly to a value stimulus, but it also can hold biases and prejudices.
POLARIZER: THE VALUE-VOUCHER PRINCIPLE
Stop hunting money and start hunting value.
Money is not prey.
Instead, erase “money” from your vocabulary. Vow to never utter the word
again. As a producer, start thinking of “money” as 
value-vouchers
—
a store of
perceived value produced, communicated, and delivered to the world
.
If your goal is ten million dollars, the new goal is ten million value-vouchers.
And acquiring those ten million value-vouchers requires facing money’s true
nature. Be valuable. Wanted. Demanded.
Sadly, most live life polarized to money and wonder why they can’t make
any. The money scam’s insanity is like focusing on a toaster to make toast—while
ignoring the paramountcy of bread.
Picture it this way. Put two magnets together and how do they react? Either
they 
attract
or 
repel
. The money scam and its money-chasers are polarized,
where marketplace interactions are magnetically incongruent, creating repellent
action. Ahh, the irony. Money’s hot pursuit actually repels money. However, flip
the magnet and forget about money and focus on value—and the magnets
attract.
So how can you polarize the money scam and attract value-vouchers? First,
understand how value-vouchers move. To HONORABLY attract value-
vouchers, money bridges must be constructed with these four building blocks:
1.
Value (product/service creation)
2.
Perceived value communicated to another party (marketing and
messaging)
3.
A mutual agreement, an equilibrium with that party (closing)
4.
Actual value delivered (execution)
Notice that word “honorably”?

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I hope so, because 
UNSCRIPTED
entrepreneurs aren’t just focused on
perceived value; we’re focused on delivering actual value. Yes, there is a
difference, and we’ll get into that next. For now, possessing and executing on
these four items is what attracts value-vouchers as well as a good night’s sleep.
Expecting money while spitting on value creation is like expecting jobs while
spitting on business owners. Without value, you’re sailing without a mast.
So, back to my forum and its registration process.
I recently ran an SQL query on the registration question, “Why are you
joining?” Guess how many registrants mention “value”? Solving problems?
Helping others? About fourteen of every thousand—and that’s with many users
who are students of my first book. Coincidentally, that’s about 1 percent. The
other 99 percent? They mention money or some other selfish motive. Getting
rich. Fast cars and fast living. Freedom, travel, and other classic dreampreneur
shit. Indeed, let the money scam be your axe in the money hunt and you won't
get rich, but you will die trying.

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CHAPTER 22
BELIEF #5
THE POVERTY SCAM:
“I’M POOR BECAUSE YOU’RE RICH”