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Lottery winners and athletes who overspend and go broke is symptomatic to the
underlying problem which is a SCRIPTED mindset anchored by CONSUMPTION.
The consumer scam bases its power on fluid spending. Ever notice that
regardless of income, it’s always barely enough to live? Earn an extra $500 next
month, and it’s blown: a new gadget, a few extra drinks, or whatever else fancies
your soul. Spending what you earn, balancing the middle ground between
producing and consuming (while saving nothing), is 99 percent thinking. A
severe production imbalance is 1 percent thinking.
And then there are Sidewalkers who don’t acknowledge production at all. For
them, consumption and production is not balanced because production is
hidden to them like it was in their childhood. Now as adults, these freeloaders
produce nothing other than votes for power-hungry politicians. In their warped
delusions, someone else should produce (work), covering their basic needs—
food, shelter, drugs, cell phones, Internet, and health care—often arguing it’s
their “right” to such production, never once thinking a producer has to have
their production confiscated (stolen) to enforce such “rights.”
Which reminds me…a lot of people nowadays throw around the phrase
“income inequality” as their pet political grievance, but know what I never hear
about? “Production inequality,” “work inequality,” and “value inequality.” Only
in the American republic do we see hordes of voting-ready consumption
warriors demanding unrequited access to consumption with zero production.
What do these Trigglypuffing mouth-breathers give to the tax base? To the
economy, society or jobs? Oh yeah—NOTHING, but a Twitterized delusion of
self-importance.
Bottom line, by merely existing and breathing, we incur basic consumption
needs. Rejecting this truth is rejecting adulthood. All adults must fight the war
between production and consumption. Adults living as children aren’t interested
in this responsibility. They want their Red Ryder BB gun and they want it free,
preferably wrapped with a cute little bow. Consumerism has no balanced middle;
you’re either a consumer or a producer
. Or worse, you deny the paradigm
altogether.
POLARIZER: PRODUCERISM
What consequences has the consumer scam and debt had on your life? Can
you quit your job and pursue a dream? Has the daily grind negatively affected
your health? Anytime you hear a “riches-to-rags” story like Antoine Walker,
examine it from the consumer/producer dichotomy. Pay attention to how the
consumption teeter can permanently disintegrate the production totter.
If I examined my life’s freedoms, I owe it to one truth: I’ve rejected
consumerism and hit the entrepreneurial G-spot by honoring production
through
producerism
. Production steamrolls consumption. Disproportion over
balance. And it’s why I am debt-free. It’s why I own my house free and clear.
And it’s why I own the most important thing of all: my time. I also enjoy
substantial life luxuries because of producerism: owning any exotic car I want,
dining at nice restaurants, getting good Cirque tickets, and flying first class. And
yet my life is far from the scarcity suck-fest peddled in
Money
magazine.
Producerism respects the interlinked relationship between consumption and
production.
If you want to live well, produce well.
The more production value you
thrust into society, the bigger your house, the faster your car, and the juicier your
steak. In other words,
stop looking to take and start looking to give
.
Like many
UNSCRIPTED
beliefs, producer reorientation requires a polarized
shift. First, expect your entrepreneurial efforts to produce far beyond your
consumption. In later chapters, I will show you how.
Second, a consumer-to-producer shift means behaving like one. That means:
You lead the herd, not follow it.
You pave new paths, not harden the already well-worn ones.
You create and sell franchises, not buy them.
You receive rents or royalties, not pay them.
You lend, not borrow.
You create and sell a brand; you’re not buying the brand.
You hire employees, not seek to be hired as one.
You sell products on late-night infomercials; you’re not buying them.
You sell on Black Friday, not buying on Black Friday.
As a producer, everything turns upside down. Producers don’t spend money
on the latest hot trend;
they’re inflaming and profiting from the latest hot trend
.
And finally, as a member of team producer, constantly put yourself in the
shoes of a business owner. Watching an infomercial? Think about the process
from idea to prototype to on the air. Did the commercial move you to buy? Did it
irritate you? If you owned that product, what would you have done differently?
The next time you buy something, pay attention to
why
you bought it. Was it the
marketing copy creating an element of scarcity? The photos? The great reviews?
Your interaction with customer service? Was the product delivered on a trial
basis, showing value first, then you bought?
Producerism is being a lifelong student of production. Tune your RAS to see
what everyone else cannot. And soon you will be doing what everyone else
cannot.
Effective producerism rarely evolves from trading your time for money, but instead
manifests itself from investing your time into a scalable business system.
To consume richly—nice homes, luxury cars, world travel— you (and your business
system) will need to equally produce as richly, if not more.
CHAPTER 21
BELIEF #4
THE MONEY SCAM: I CAN GET RICH BY WANTING TO GET RICH
The value of a man should be seen in what he gives and not in
what he is able to receive.
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