Unscripted: Life, Liberty, and the Pursuit of Entrepreneurship pdfdrive com

Everywhere I go, I’m thankful these artists, inventors, and entrepreneurs
have enriched my life with ease, comfort, security, personal growth, and even
entertainment. 
Every one of them deserves to be rich.
So the next time you’re on the throne with diarrhea and you can press a
lever having that miserable stink miraculously disappear into nowheresville, be
happy someone, somewhere, is rich because of that convenience. The next time
you order pizza and your pizza’s cardboard box isn’t sagging into the cheese
because of that cute little plastic tripod, be happy that Carmela Vitale invented
the Pizza Saver, and be happy that Carmela is rich. The fact is, these people and
their corporations have become fiduciaries to society’s advancement
—
creating
things making our lives easier and more enjoyable. And therein lies our
polarizing principle that reverses the poverty scam: 
the fiduciary principle—a
resolution that as
 
UNSCRIPTED
 
entrepreneurs we will serve selflessly to serve
the selfish
. A thorny challenge indeed. As humans, we are born selfish, and
such selfishness is human nature. However, going against our human nature
explains why so few succeed at providing value: 
we’re too preoccupied with
what WE want; we can’t see what OTHERS want
.
For example, there’s an old folktale demonstrating just how selfishness
blinds us to opportunity. It goes like this:
There once lived an old man who had a wish. He prayed to God that before he
died he would get the chance to see the difference between heaven and hell.
One night an angel appeared before the old man’s bed and granted his wish. The
angel blindfolded the man and spoke: “First you shall see hell.”
The old man felt a momentary weightlessness and then the angel removed the
blindfold. The old man found himself standing in a boundless dining hall filled
with large, rounded tables, ornate with gold. Each table was piled high with the
most delicious of foods: fruits, vegetables, breads, cheeses, meats, desserts—
everything you can imagine was there and exquisitely prepared. The man
salivated at the sight as the intoxicating aromas filled his nose.
However, the old man noticed everyone seated at the dining tables was sickly
with gaunt, morose faces seared with frustration. Each diner held a long spoon.
These spoons must have been over three feet long. While the people cursed to
hell could reach with their spoons any delectable food they wanted, they could

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not get the food into their mouths. The hell-dwellers were in a constant state of
torment, starved and desperate to taste what was just inches away. Sickened,
the old man cried, “Please stop—take me to heaven!”
And so the man was blindfolded again. “Now you will see heaven,” the angel
said. After a familiar weightlessness, the blindfold was removed. The old man
was confused. It was like he never left. He was once again in a great dining hall
with the same round tables piled high with the same culinary lavishness. And
just like hell, he saw these people also had long spoons preventing them from
feeding themselves.
However, as the old man looked closer, he noticed that the people in this dining
hall were plumply vivacious and smiling
;
laughter and cheer filled the air. As he
panned through the hall and processed the joyous sounds, the difference
between heaven and hell finally struck him: The people in heaven were using
those long spoons to feed each other.