Unleashing the Ideavirus 9 www.ideavirus.com Wassup? ...................................................................................................................................... 129
Judging a book by its cover ...........................................................................................................131
Being The Most ............................................................................................................................ 133
In Defense Of World Domination .................................................................................................... 135
If You’re A Member Of The Academy, You Go To Movies For Free ..................................................... 137
How An Ideavirus Can Drive The Stock Market ................................................................................ 139
Bumper Sticker Marketing............................................................................................................. 142
No, You Go First! .......................................................................................................................... 143
Digital Media Wants to Be Free...................................................................................................... 145
Van Gogh Lost His Ear To Prove A Point ......................................................................................... 148
Answering Ina’s Question..............................................................................................................150
Crossing The Chasm With An Ideavirus ........................................................................................... 152
The Myth Of The Tipping Point ....................................................................................................... 156
The Compounding Effect ............................................................................................................... 158
Bill Gates’ Biggest Nightmare........................................................................................................160
Hey, Skinny!................................................................................................................................. 164
Get Big Fast? The Mistake So Many Companies Make….................................................................... 165
The Heart Of Viral Marketing ......................................................................................................... 168
The Great Advertising Paradox.......................................................................................................171
Permission: The Missing Ingredient................................................................................................ 174
How A Virus And Permission Team Up To Find Aliens ....................................................................... 176
The Art of Creating an Ideavirus .................................................................................................... 177
Is He Really More Evil Than Satan Himself? .................................................................................... 178
Case Study: Why Digimarc Is Going To Fail...................................................................................... 179
Why Are These Cows Laughing?......................................................................................................181
Never Drink Alone ........................................................................................................................ 183
The Power Of Parody .................................................................................................................... 185
Bee Stings And The Measles .......................................................................................................... 186
But Isn’t It Obvious?..................................................................................................................... 187
