Unleashing the Ideavirus

Unleashing the Ideavirus
7
 www.ideavirus.com
Foreword........................................................................................................................................ 5
Introduction.................................................................................................................................... 6
SECTION 1: Why Ideas Matter ................................................................................................ 11
Farms, Factories And Idea Merchants ..............................................................................................12
Why Are Ideaviruses So Important? .................................................................................................21
And Five Things Ideaviruses Have In Common.................................................................................. 22
Seven Ways An Ideavirus Can Help You: .......................................................................................... 23
The Sad Decline of Interruption Marketing ...................................................................................... 24
We Live In A Winner-Take-Almost-All World...................................................................................... 25
The Traffic Imperative: Why Sites Fail ............................................................................................ 28
We Used To Make Food. We Used To Make Stuff. Now We Make Ideas................................................. 30
People Are More Connected Than They Ever Were Before. We Have Dramatically More Friends Of Friends
And We Can Connect With Them Faster And More Frequently Than Ever..............................................31
There’s A Tremendous Hunger To Understand The New And To Remain On The Cutting Edge. .............. 34
While Early Adopters (The Nerds Who Always Want To Know About The Cool New Thing In Their Field)
Have Always Existed, Now We’ve Got More Nerds Than Ever Before. If You’re Reading This, You’re A
Nerd!............................................................................................................................................ 35
Ideas Are More Than Just Essays And Books. Everything From New Technology To New Ways Of Creating
To New Products Are Winning Because Of Intelligent Ideavirus Management By Their Creators........... 36
The End Of The Zero Sum Game ...................................................................................................... 37