Unleashing the Ideavirus

SECTION THREE: The Ideavirus Formula ............................................................................... 78
Managing Digitally-Augmented Word Of Mouth................................................................................. 79
Tweak The Formula And Make It Work ............................................................................................. 80
Advanced Riffs On The Eight Variables You Can Tweak In Building Your Virus..................................... 85
Hive ............................................................................................................................................. 88
Velocity........................................................................................................................................ 92
Vector .......................................................................................................................................... 94
Medium ........................................................................................................................................ 96
SMOOTHNESS: It Would All Be Easy If We Had Gorgons...................................................................... 98
Persistence .................................................................................................................................100
Amplifier .....................................................................................................................................102
SECTION 4: Case Studies and Riffs......................................................................................104
The Vindigo Case Study.................................................................................................................105
Saving The World With An Ideavirus ............................................................................................... 107
Moving Private To Public.................................................................................................................111
You’re In The Fashion Business! .....................................................................................................113
The Money Paradox .......................................................................................................................117
Think Like A Music Executive (Sometimes) ......................................................................................119
Is That Your Final Answer?.............................................................................................................121
A Dozen ideaviruses Worth Thinking About ..................................................................................... 123
Why I Love Bestseller Lists............................................................................................................ 124
How A Parody Of Star Wars Outsold Star Wars ................................................................................ 127

---