Unleashing the Ideavirus

Unleashing the Ideavirus
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 www.ideavirus.com
It’s also been discovered that this same effect applies to market share for software, soft drinks,
automobiles, candy bars, and the frequency of hits on pages found on a website. The chart
above shows actual visits to the different pages at Sun’s website.
In almost every field of endeavor, it’s clear that being #1 is a 
lot
better than being #3 or #10.
There isn’t an even distribution of rewards, especially in our networked world.
On the Net, the stakes are even larger. The market capitalization of Priceline, eBay and
Amazon approaches 95% of the total market capitalization of every other consumer e-
commerce stock 
combined
. Clearly, there’s a lot to be gained by winning.
An ideavirus lets you make something like this happen to your idea, to your business, to your
product. While the benefits of being #1 for a public Internet stock or an oil painting are
clear, it’s just as important to small businesses and individuals.
Ideaviruses are faced with a brickwall filter. In electronics, a brickwall filter wipes out certain
frequencies and lets the rest through. There’s no room for second place or extra
effort—either you’re in or you’re out. Ideaviruses are win/lose propositions. Either the
velocity and smoothness are high enough that it becomes a bonafide epidemic, or they’re not
and it dies out. Either your ideavirus works or it doesn’t. Smart propagators know when to
quit if their ideavirus isn’t getting through the filter.
Definition: VELOCITY
The velocity is a measure of how fast the idea spreads from
one party to another. If an idea is going to hit ten people before it gets to me, the multiplier
effect is large indeed—fast steps lead to more people being infected before it dies out.

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