Unleashing the Ideavirus

Unleashing the Ideavirus
195
 www.ideavirus.com
Good luck. Tell me how it goes for you!
[e-mail]
STEAL THIS IDEA!
Here’s what you can do to spread the word about 
Unleashing the Ideavirus:
1. Send this file to a friend (it’s sort of big, so ask first).
2. Send them a link to 
www.ideavirus.com
so they can download it themselves.
3. Visit 
www.fastcompany.com/ideavirus
to read the 
Fast Company
article.
4. Buy a copy of the hardcover book at
www.amazon.com/exec/obidos/ASIN/0970309902/permissionmarket
.
5. Print out as many copies as you like.

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Unleashing the Ideavirus
196
 www.ideavirus.com
Acknowledgments
First, some professional sneezing (you can find all these links at 
www.ideavirus.com
as well):
1. If you ever get the chance to have Red Maxwell design something for you, grab it. He’s an
extraordinary talent, and even better, a brilliant project manager and a great friend. You can
reach Red at 
[e-mail]
.
2. One of the best ways to start and spread an ideavirus is to have your company write a
book about it. Books are still the most leveraged way to get powerful sneezers to understand
your ideas and spread them. And the partners at Lark Productions—Lisa DiMona, Karen
Watts and Robin Dellabough (
[e-mail]
) are among the best I’ve ever
found at turning ideas into books. In the past twelve months, they’ve handled the words of
Kinko’s, the Dalai Lama (who wrote the foreword for Bo Lozoff’s inspiring new book) and
me. How cool is that?
3. If you haven’t been reading 
Fast Company
, don’t panic. You can catch up on what you’ve
missed at 
www.fastcompany.com
. In a world of hype and shallowness, you’ll find very little
of either here.
4. Malcolm Gladwell’s book, 
The Tipping Point
, will radically shift your thinking. That’s a
good thing. Find this and his other writings at 
www.gladwell.com
.
5. A lot of people haven’t kept up with Tom Peters since they bought his very first book.
Don’t hesitate! I reread his stuff as often as I can. Find it at 
www.tompeters.com
.
6. I also recommend four other great writers and thinkers.