Unit 5: e-commerce. Lesson 1

CMS- Content Management System
a back-end interface that makes editing content more user-friendly, e.g. WordPress.
Conversion Rate	The percentage of visitors to a given page that convert into customers
CTA – Call To Action	the heading or phrase on your page encouraging the visitor to take action and click your buy button. CTAs have a proven impact on conversion rates.
CRO – Conversion Rate Optimisation	the process of tweaking design, layout and text on your site to delivered a measured, consistent hike in conversion rates.
Dropshipping	A type of ecommerce arrangement where the manufacturer or distributor ships directly to your customers, often in generic packaging. This means you don’t hold stock, but expect to pay a greater cost per item sold.
Domain Name	the web address of your online store, for example www.myshop.com
Ebay	an ecommerce giant, auction site Ebay allows retailers access to a market of buyers. Sellers pay a listing fee and a percentage of the sale of the item on Ebay, with the option to auction or set a Buy It Now price. Ecommerce sellers often use Ebay as an alternative 3^rd party marketplace, in addition to selling through their own site.
Ecommerce	online retail, the process of selling products online and on mobile through shops, 3^rd party marketplaces like Amazon and Ebay, and other channels.