Unit 5: e-commerce. Lesson 1


CMS- Content Management System



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CMS- Content Management System

a back-end interface that makes editing content more user-friendly, e.g. WordPress.

Conversion Rate 

The percentage of visitors to a given page that convert into customers

CTA – Call To Action

the heading or phrase on your page encouraging the visitor to take action and click your buy button. CTAs have a proven impact on conversion rates.

CRO – Conversion Rate Optimisation

the process of tweaking design, layout and text on your site to delivered a measured, consistent hike in conversion rates.

Dropshipping

A type of ecommerce arrangement where the manufacturer or distributor ships directly to your customers, often in generic packaging. This means you don’t hold stock, but expect to pay a greater cost per item sold.

Domain Name

 the web address of your online store, for example www.myshop.com

Ebay

an ecommerce giant, auction site Ebay allows retailers access to a market of buyers. Sellers pay a listing fee and a percentage of the sale of the item on Ebay, with the option to auction or set a Buy It Now price. Ecommerce sellers often use Ebay as an alternative 3rd party marketplace, in addition to selling through their own site.

Ecommerce

online retail, the process of selling products online and on mobile through shops, 3rd party marketplaces like Amazon and Ebay, and other channels.


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