Unit 1 Corporate Culture Progress Test

Task 4 / Recording 1.45
Listen to the first part of a podcast about the cosmetics producer Estée Lauder. Complete the notes with one or two words.


The early years
Estée Lauder was influenced by her (1) …………………., a chemist.
The company
She founded the Estée Lauder Company with her (2) …………………. in the 1940s.
Estée Lauder’s characteristics
A combination of (3) …………………. and stubbornness. She was also a
(4) …………………., who was the first sales person to give away free product samples.
The Estée Lauder company today
Most of the stock is held by Lauder family members. One of Estée Lauder’s
(3) …………………. heads the company.


Part 4 Speaking


Task 1
10 points


Prepare a one-minute presentation on one of these topics. You have one minute to prepare your talk.
A
What should you learn about when finding work abroad?

• 
  Local job application style and interview processes
  
• 
  Local working culture (clothes, work times, etc)
  

B
What is important when working as a customer helpline operator?

• 
  Knowledge of the company’s product or services
  
• 
  Personal qualities
  

C
What is important in a successful business leader?

• 
  Personal characteristics
  
• 
  Business skills and knowledge
  

Task 2
10 points
Work in pairs or threes and discuss one of the two options below.
Option 1 Customer service

You work as a manager in a large department store. You are part of a small team set up to improve the customer’s experience of shopping at your store.

Discuss the situation together and decide:

• 
  what customer facilities could be added to the store
  
• 
  what customer services could be offered to the customer
  
• 
  what financial services and benefits could be offered to customers.