Understanding consumer online shopping behaviour from the perspective of transaction costs

 et al.
1999) 
0 
Experiential oriented 
(Li
 et al.
1999) 
- 
Recreational oriented/ 
Hedonic 
(Swaminathan
 et al.
1999);(Goldsmith and Goldsmith 2002);(Van der Heijden and Verhagen 2004); (Park
 et al.
2011); 
(Khare and Rakesh 2011) 
+ 
(Donthu and Garcia 1999);(Li
 et al.
1999);(Bridges and Florsheim 2008) 
0 
Utilitarian 
(Bridges and Florsheim 2008); (Park
 et al.
2011); (Khare and Rakesh 2011) 
- 
Time conscious 
(Sim and Koi 2002); (Sin and Tse 2002) 
+ 
Brand conscious 
(Lunn and Suman 2002);(Van den Poel and Leunis 1999) 
+ 
(Donthu and Garcia 1999) 
0 

---

418
Computer 
/Internet
experience 
Training on computer 
(Liao and Cheung 2001) 
+ 
Computer experience
(Van Slyke
 et al.
2002) 
+ 
Channel knowledge 
(Liao and Cheung 2001) 
+ 
“Wired” lifestyle
(Bellman
 et al.
1999) 
+ 
Email usage 
(Van Slyke
 et al.
2002) 
+ 
Word processing use
(Van Slyke
 et al.
2002) 
0 
Web browser use 
(Van Slyke
 et al.
2002) 
0 
Website awareness
(Foucault and Scheufele 2002);(Yoon 2002) 
+ 
Internet accessibility 
(Li
 et al.
1999) 
+ 
Level of internet usage 
(Alka Varma
 et al.
2000, Bhatnagar
 et al.
2000b);(Bhatnagar
 et al.
2000b);(Blake
 et al.
2003); (Burroughs and Sabherwal 
2002);(Goldsmith and Goldsmith 2002); (Liao and Cheung 2001) 
+ 
(Sin and Tse 2002) 
0 
Frequency of internet 
usage 
(Bhatnagar and Ghose 2004b);(Bhatnagar
 et al.
2000b);(Citrin
 et al.
2000);(Jarvenpaa and Todd 1996);(Jarvenpaa
 et al.
1999); (Liao and Cheung 2001);(Park 2002) 
+ 
(Cho 2004);(Nysveen and Pedersen 2004) 
0 
Comfort with the internet 
(Mauldin and Arunachalam 2002) 
+ 
Internet accessibility 
(Li
 et al.
1999) 
+ 
Non-internet in-home 
shopping experience 
(Eastin 2002);(Lunn and Suman 2002);(Lohse
 et al.
2000); (Cho 2004);(Kaufman-Scarborough and Lindquist 2002) 
+ 
(Sin and Tse 2002) 
0 
Online shopping 
experiences 
Level of expertise required 
(Citrin
 et al.
2000) 
0 
Shopping experience 
(Ahn
 et al.
2007);(Goldsmith 2002); (Hsu
 et al.
2011); (Jarvenpaa and Todd 1997) 
+ 

---

419
(effort, compatibility, 
playfulness) 
(Mathwick
 et al.
2001);(Vijayasarathy and Jones 2000) 
0 
Aesthetics (Mathwick
 et al.
2001) 
0 
Internet purchase 
experience 
(Cho 2004);(Foucault and Scheufele 2002);(Gefen 2002a); (Goldsmith 2002);(Goldsmith and Goldsmith 2002);(Lunn and 
Suman 2002);(Shim
 et al.
2001) 
+ 
(Khalifa and Liu 2007) 
moderates the relationship 
between satisfaction and online 
repurchase intention 
Frequency of online 
purchases 
(Brown
 et al.
2003); (Cho 2004); (Foucault and Scheufele 2002); (Moe and Fader 2004);(Park and Jun 2003); (Yang and 
Lester 2004) 
+ 
Satisfactory levels about 
past online transactions 
(Cho 2004); (Devaraj
 et al.
2002); (Foucault and Scheufele 2002);(Koivumäki 2001);(Pires
 et al.
2004);(Lee and Lin 
2005) 
+ 
Emotion /affect 
(Huang 2003);(Lynch and Beck 2001);(Lynch
 et al.
2001);(Wolfinbarger and Gilly 2001);(Xia 2002);(La and Choi 
2012);(Verhagen and van Dolen 2011); (Smith
 et al.
2013) 
+ in some countries 
Flow 
(Korzaan 2003);(Novak
 et al.
2000);(Richard and Chandra 2005);(Skadberg and Kimmel 2004);(Skadberg
 et al.
2005);(O'Cass and Carlson 2010);(Hsu
 et al.
2011);(Mathwick and Rigdon 2004);(Hausman and Siekpe 2009);(Wu and 
Chang 2005); (Hsu
 et al.
2012); (Lee and Chen 2010);(Gao and Bai 2014) 
+ 
Psychological 
characteristics 
Attitude 
(Ahn
 et al.
2004); (O’cass and Fenech 2003);(Fisher 2000);(Goldsmith 2002);(Grazioli and Jarvenpaa 2000);(Jarvenpaa
 et 
al.
1999);(Jarvenpaa
 et al.
2000);(Van der Heijden
 et al.
2003);(Limayem
 et al.
2000); (Khare and Rakesh 
2011);(Hausman and Siekpe 2009);(Sorce
 et al.
2005);(Yang
 et al.
2006); (Ha and Stoel 2009);(Mazaheri
 et al.
2011);(Yulihasri
 et al.
2011);(Ahn
 et al.
2007);(Hernandez
 et al.
2009);(Crespo
 et al.
2009);(Lee 2009a); (Lee 
2009b);(Andrews and Bianchi 2013);(Mazaheri
 et al.
2011); (Kim 2012) 
+ 
Intention (Limayem
 et al.
2000);(Chen
 et al.
2002) 
+ 
Intention to use the internet 
for information search 
(Shim
 et al.
2001); (Young and Stoel 2004);(Khare and Rakesh 2011);(Hahn and Kim 2009) 
+ 
Site commitment 
(Park and Kim 2003) 
+ 

---

420
Site involvement 
(Mazaheri
 et al.
2011); (Yusniza 2007) 
+ 
Satisfaction
(Park
 et al.
2012 );(Bai
 et al.
2008);(Park and Kim 2003); (Yen
 et al.
2013) 
+ 
Perceived behavioural 
control 
(Limayem
 et al.
2000);(Shim
 et al.
2001);(Koufaris
 et al.
2001); (Lee 2009a);(Lee 2009b); (Domina
 et al.
2012) 
+ 
Subjective norm 
(Blake
 et al.
2003);(Foucault and Scheufele 2002);(Limayem
 et al.
2000); (Choi and Geistfeld 2004); (Yulihasri
 et al.
2011); (Al-Maghrabi and Dennis 2011); (Lee 2009a); (Clemes
 et al.
2013) 
+ 
General innovativeness 
(Donthu and Garcia 1999);(Limayem
 et al.
2000); (Sin and Tse 2002) 
+ 
(Young and Stoel 2004); (Alka Varma
 et al.
2000);(Citrin
 et al.
2000); (Yusniza 2007) 
0
Domain specific 
innovativeness 
(Alka Varma
 et al.
2000);(Blake
 et al.
2003);(Bigne-Alcaniz
 et al.
2008); (Goldsmith 2001);(Goldsmith 2002);(San 
Martín and Herrero 2012) 
+ 
Risk aversion 
(Donthu and Garcia 1999); (Sim and Koi 2002) 
- 
Disposition to trust
(Gefen 2000);(McKnight
 et al.
2002) 
-
Confidence 
(Hahn and Kim 2009) 
+ 
(Sin and Tse 2002) 
0