Understanding consumer online shopping behaviour from the perspective of transaction costs

APPENDICES 
APPENDIX A 
Summary of the Findings of the Consumer Characteristics on Online Shopping Adoption 
Factor types 
Individual factors 
Surveyed Studies 
Major findings 
Demographics Gender 
(Alreck and Settle 2002);(Brown
 et al.
2003); (Donthu and Garcia 1999); (Korgaonkar and Wolin 1999);(Van Slyke
 et al.
2002);(Seock and Bailey 2007); (Garbarino and Strahilevitz 2004);(Li
 et al.
1999); (Rodgers and Harris 2003); (Stafford
 
et al.
2004);(Zayer and Coleman 2012);(Zhang
 et al.
2012);(Hasan 2010);(Sakkthivel 2009); (Young and Stoel 
2004);(Kim and Kim 2004) 
Male consumers make more 
online purchases and spend more 
money online than females
(Blake
 et al.
2003);(Burroughs and Sabherwal 2002); (Goldsmith and Goldsmith 2002); (Raijas and Tuunainen 2001); 
(Hernandez
 et al.
2011);(Sin and Tse 2002) 
No difference 
Age 
(Bellman
 et al.
1999);(Bhatnagar and Ghose 2004a); (Bhatnagar
 et al.
2000b); (Donthu and Garcia 1999);(Joines
 et al.
2003); (Korgaonkar and Wolin 1999);(Stafford
 et al.
2004); (Sakkthivel 2009);(Sorce
 et al.
2005)
+ 
(Li
 et al.
1999);(Rohm and Swaminathan 2004);(Hernandez
 et al.
2011) 
0 
Income level 
(Bagchi and Mahmood 2004); (Donthu and Garcia 1999); (Korgaonkar and Wolin 1999); (Li
 et al.
1999);(Mahmood
 et al.
2004);(Mathwick
 et al.
2001);(Miyazaki and Fernandez 2000);(Susskind 2004); (Burroughs and Sabherwal 2002); 
(Sakkthivel 2009) 
+
(Raijas and Tuunainen 2001); (Sin and Tse 2002); (Hernandez
 et al.
2011) 
0 
Education level 
(Li
 et al.
1999);(Liao and Cheung 2001); (Susskind 2004);(Burroughs and Sabherwal 2002); (Sin and Tse 2002); 
(Sakkthivel 2009) 
+ 
(Bagchi and Mahmood 2004); (Bellman
 et al.
1999);(Donthu and Garcia 1999); (Mahmood
 et al.
2004) 
0 

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417
Culture 
(Chau
 et al.
2002);(O'Keefe
 et al.
2000) ;(Park and Jun 2003);(Park
 et al.
2004);(Shiu and Dawson 2002);(Shiu and 
Dawson 2004);(Liu and McClure 2001) ;(Pavlou and Chai 2002); (Stafford
 et al.
2004);(San Martín and Camarero 
2012);(San Martín
 et al.
2009);(Constantinides
 et al.
2010);(Qureshi
 et al.
2009) 
Consumers from an 
individualistic culture are more 
likely to use the Internet for e-
commerce than those from a 
collectivistic culture. A more 
masculine society has more 
predominant male shoppers and is 
more involved in online shopping. 
Time starvation 
(Bellman
 et al.
1999) 
+ 
Access to credit card 
(Van Slyke
 et al.
2002) 
+ 
Social status 
(Raijas and Tuunainen 2001) 
0 
Race 
(Goldsmith and Goldsmith 2002) 
0 
Employment status 
(Blake
 et al.
2003) 
0 
Shopping 
orientations 
Convenience oriented 
(Donthu and Garcia 1999) ;(Li
 et al.
1999);(Girard
 et al.
2003);(Swaminathan
 et al.
1999) 
+ 
Impulsiveness
(Donthu and Garcia 1999); (Park
 et al.
2011) 
+ 
Price conscious
(Sim and Koi 2002);(Koyuncu and Bhattacharya 2004) 
+ 
(Donthu and Garcia 1999);(Li