Учебное пособие для студентов очной формы обучения направлений подготовки

4. Answer the following questions. 
1. What is a consumer behavior? 
2. What is the first stage in buying the product? Describe it.
3. What is ―information search‖? 
4. How do you understand ―evaluation‖? 
5. What is the fourth stage? 
6. How can you define ―postpurchase evaluation‖? 
 
5. Fill each gap in the text below with a word or phrase from the box. The items in 
bold are headings. 
 
Assets, credit availability, discounts, discretionary income, economic growth,
employment, general economic situation, loss growth, outgoings, 
price, purchasing power 
 
1. general economic situation 
When the national economy is doing well, when people feel that their _______ is safe, 
they spend more. In times of a slow down in _________, if interest rates or taxation rates 
increase, then buyer confidence goes down. 
2. ________________________ 
People spend according to what is left after meeting their regular costs on rent, mortgage, 
bills, tax, borrowings and other ___________. What is left is called _________. 
3. ________________________ 
Banks and other lenders are sometimes particularly happy to lend, for example to anyone 
in work, or with _________ such as property. Credit card spending goes up and many people 
borrow money to buy goods. 
4. _______________________ 
This is perhaps obvious. High prices may limit spending, but not always. Sometimes 
high prices indicate high quality and this increases the desirability of the product. Price may also 
be less important if the need is great. But, in contrast, low prices may increase buying, especially 
where ____________ are on offer. Sometimes items are offered at a low price as a 
______________. This means products are sold at below cost price. The shop thinks that 
consumers will buy these low priced goods, but also other high profit items. 

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