Tutorial class 1 Read the text below and answer the questions below

3. What is digital transformation?

Digital transformation is the cultural, organizational and operational change of an organization, industry or ecosystem through a smart integration of digital technologies, processes and competencies across all levels and functions in a staged and strategic way. And it is not just about disruption or technology. It’s about value, people, optimization and the capability to rapidly adapt when such is needed through an intelligent use of technologies and information. Digital transformation efforts and strategies are often more urgent and present in markets with a high degree of commoditization. However, digital business mainly is used in a context of digital transformation, holistic business optimization, disruption and integration. However, it’s much more than that. It’s also about digital marketing transformation, social business and – as we can never forget the human element that risks being ignored amidst the avalanche of new technologies and the digital fascination – humanization. A key part of it all is information – put at work, which requires a holistic information management approach – and connecting value to create more value, throughout the entire ecosystem. Digital technologies have also challenged existing business models and continue to do so. One of the key driving forces of it is the capacity of innovation and the consumerization of IT certainly also plays a role.