Tutorial class 1 Read the text below and answer the questions below

2. What is disruptive innovation?

Disruptive innovation - a process by which a smaller company with fewer resources is able to successfully challenge well-established organizations and it is a key driver of change for organizations of all sizes and industries. According to a recent study by Accenture, 63 percent of companies are undergoing disruption, and 44 percent are highly susceptible to it in the future. While incumbent businesses focus on improving products and services for their most demanding, profitable customers, newcomers to the market can capitalize on opportunities to target overlooked consumers