Туризм, таълим ва и қ тисодиёт тармо қ лар



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Интеграция туризма, образования и экономики

 
Taxes in Handicraft
: Tax for handcraftsmanship is not only high on handicrafts 
but also varied from craft to craft in many countries worldwide. But in Uzbekistan the 
State Government exempted handicrafts from tax. The absence of tax on handicrafts 
has been resulting in reduction of Handicrafts prices and thereby has been increasing 
the sales. It’s quite difficult for artesian to survive in market that’s why the government 
should protect them. Additionally, it would be the great chance for handicraftsmen if 
the government promotes them through subsidization and state grants. 


410 
Advertising Handicrafts: 
Advertising is not undertaken by respondent. The 
small scale operation of the artisans does not permit the craftsmen to undertake 
advertising of their products individually. For the promotion of handicrafts, the 
Craftsmen association has been undertaking publicity, exhibitions, printing of 
brochures, and participation in trade fairs. The Craftsmen association is also putting up 
hoardings in important places and centers to tourist interest, which would serve as a 
good medium of publicity. Other forms of publicity include participation in trade fairs, 
and sponsoring trade or study teams covering particular crafts to other regions in the 
country. 
Promotions in Handicraft: 
Sales promotion covers a wide range of techniques 
that provide an extra short-term incentive or inducement to patronize a store or buy a 
product. Techniques include demonstrations and exhibitions, samples, premiums, 
coupons, games and contests, displays and package inserts. In general, sales promotion 
is designed to reinforce the other factors of the promotion mix and to improve their 
short-term effectiveness. 
Marketing problem in Handicraft: 
Artisans face several problems in 
marketing. In view of shortage of financial resources and small scale of operation; 
advertising publicity cannot be undertaken by artisans. Hence, it is suggested that the 
Craftsmen association may increase advertising and publicity for all the crafts. The 
Craftsmen association should save the artisans from the exploitative clutches of 
middlemen by purchasing handicrafts at remunerative prices from artisans by giving 
payments promptly. Thus government and associated organizations should play a vital 
role in solving the marketing problems faced by artisans. 
In order to make handicrafts reach the top spot the following suggestions may 
be implemented. 

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