###Travel and Tourism Industry Structure PowerPoint Presentation###

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1Tourism industry structure

Travel & Tourism Industry Structures

Travel and tourism is one of the world’s largest industries
It is also one of the most fragmented
The two aspects of the industry can be viewed separately, as many of the players are involved in both
Let’s look at each part of the industry on its own

The tourism industry is made up of a large variety of complementary enterprises (tourism attractions, accommodation, intermediaries, bars and restaurants, transports, tourist offices, …) that, together, provide tourists with the experience they are looking for;
There is no single tourist product (even in the same destination), but different forms of tourist consumption are defined by different bundles of goods and services;
While consumers (the demand) are located in a geographic area (the area of origin), tourism products and services (the supply) are located in another one (the area of destination where tourism is actually consumed) except for outgoing intermediaries who usually work in the origin countries of tourist flows (Ecorys, 2009).

The people, groups or firms that deliver the products and services of travel to consumers.
These include:
travel agents (business and leisure)
travel operators selling direct to the consumer
firms selling on the Internet
call centres handling customer service

Insurance firms and car hire companies:
Insurers provide cover for goods, services and people
Car hire providers meeting onward travel needs of business and leisure customers

Tourist boards and offices:
Promoting Britain to overseas customers (Visit Britain)
Promoting regions of the UK to overseas and domestic customers (Visit Northumbria)
Providing information to customers (Tourist Information Centres)

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