Tourism, Security and Safety From Theory to Practice

Dimensions of Combined Importance and Usage Practice
A third factor analysis was utilized to assess the dimensions of hospitality crisis
management practices when the importance assigned to each practice was multi-
plied by its corresponding level of importance. This multiplication is important
because it provides the terms that are added to provide the grade of value function
V
(
A
i
), as mentioned before. Again, a Principal Component Analysis and Varimax
Rotation method was carried out, yielding four components that accounted for
47.54% of the variance.
Table 9 presents the loading of each practice. The first factor includes the fol-
lowing weighted practices: practice 19: Industry-wide demand for governmental
assistance with current expenses; practice 21: Industry-wide demand for a grace
period on local tax (municipality) payments; practice 20: Industry-wide demand
for a grace period on tax payments; practice 18: Organized protest against the lack
of government support; and practice 13: Marketing to new segments (such as the
ultraorthodox), which is often done in an organized manner. This factor explained
18.8% of the variance and was titled “organized industry-wide efforts.”
Factor 2 comprised the following weighted practices: practice 16: Cost cuts by
postponing maintenance to the engineering systems; practice 15: Cost cuts by
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postponing maintenance of the building (cosmetics); and practice 14: Cost cuts by
limiting hotel services. Clearly, this factor deals with “maintenance and cost cuts”
and was thus titled. The factor accounts for about 12% of the variance.
The third factor included practice 8: Marketing to domestic tourists with focus
on specific attributes of the location; practice 7: Marketing to domestic tourists in
joint campaigns with local merchants (such as Visa, MasterCard); and practice 11:
Marketing to foreign tourists with specific focus on the location’s distinctive fea-
tures and relative safety. The factor was titled “marketing” and accounted for 9%
of the variance.
The fourth and last factor comprised practice 9: Price drop on special offers; and
practice 10: Reducing list price. It was titled “reducing prices” and accounted for
7.6% of the variance.