Tourism marketing branding strategy of samsung company

“SILK ROAD” INTERNATIONAL UNIVERSITY OF TOURISM

TOURISM MARKETING

BRANDING STRATEGY OF SAMSUNG COMPANY

Teacher: Sitora Shaydullayeva

Students: Abulqosim - ID

Javokhir - ID

Azamat - ID 0300

ABSTRACT

Samsung is a South Korean worldwide organization those beginning its business as a little exchanging organization and the present time becoming world biggest company. The organization manages its business in a few areas like development innovation, finance, petrochemical, semiconductors, plant development, skyscrapers, medication, style, inns, digital technologies and others. Company established in 1969 in Suwon, South Korea and nowadays it is one of the largest company in the world.

Our research paper involves the branding strategies of Samsung company. It mainly focuses on developing and creating new innovative products that supported by strong branding and promotional campaigns. Samsung Electronics Company is worldwide leading costumer technology brands which have huge opponents in the same business sphere like Apple, Sony, Motorola, Panasonic and Nokia.

SEGMENTATION

As we mentioned above, Samsung is now one of the king of leading smartphone makers in the world. It took Samsung a lot of effort and huge amount of money to reposition themselves and gain the level that they are today.

Positioning of a brand begins with settling on the client portion that you need to target and what center recommendation you need to elevate to them so you get the greatest yield from it.

Segmentation implies the parting of the market into gatherings of end users who have:

1. 
   Maximum similarity within each group
   
2. 
   The maximum difference between groups
   

Actually segmentation is allocating target customers basis on the age, income, gender, lifestyle, behavioral and psychographic segmentation.

1. 
   Age group: 22-55
   
2. 
   Gender: male and female
   
3. 
   Income: Samsung targets low working class to big salary people.
   

Geographic segmentation. Separating your client personas or gathering premise the topographical regions they dwell in (rural and urban) and afterward settling on which section region you need to target. Samsung targets both of places, not only urban areas but also rural areas.

Demographic segmentation. Segment division is essentially fragmenting client bunches premise the age and their acquiring potential. For instance, Samsung Electronics Company choose the age between 22-55 group and people from low middle class to upper middle class. This company can offer products which are suitable for everybody.

Psychographic segmentation. This option is dividing market based upon consumer personality traits, attitudes, interests and lifestyles. In positioning a brand, it plays an important role. Psychographic segmentation will allow to better enlarge and market products because there will be a more pinpoint match between the product and each segment’s needs and wants.

Targeting. When the segmentation is done based on the above factors its time for settling on which customer segments ought to be targeted. Targeting is also one of the most important part in deciding the marketing mix of the brand. Samsung mobiles focus on an expansive scope of clients from various age gatherings, diverse societal position, and different lifestyles.

• 
  they target young people, moderately aged and old age people
  
• 
  they have smartphones for urban as well as rural areas
  
• 
  Samsung’s smartphones are suitable for middle class people and also offer high-end phones for high level classes