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Chapter 3. Global solar market and multinational
corporate actors
Introduction
The global solar PV market has rapidly grown in recent years. Global solar PV
installation capacity, which was less than 1GW in 1994, reached 177GW in 2014.
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Although the solar PV installation has continuously grown during this period, the global
solar market
has experienced ups and downs, which have been caused by diverse national
and international factors. The global financial crisis in late 2000s has negatively affected
the governmental support for solar power as well as discouraged investors to finance for
solar projects. Meanwhile, the global oversupply of solar products
had led many solar PV
corporations out of the business in recent years. Despite these challenges, a number of
solar PV corporations have substantially grown into large multinational corporations
during this period.
This chapter explores the dynamics of these recent changes in the global solar PV
market and the reactions of multinational corporations to the changes. To
answer the
central question of this research, this chapter focuses on the rise of multinational
corporations, one of the aspects of the globalization of industry. The question of this
chapter is:
How have multinational renewable energy corporations affected national
policies?
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IEA,
IEA-PVPS Trends 2015: In Photovoltaic Applications Executive Summary
. IEA-
PVPS T1-27:2015. http://www.iea-pvps.org/fileadmin/dam/public/report/national/IEA-
PVPS_-_Trends_2015_-_Executive_Summary_-_Final.pdf.
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Previous literature suggests that multinational corporations “co-evolve” with their
external
environment, since social environments are “evolving rule systems” for them.
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According to Canwell and colleagues, under uncertain environments, multinational
corporations are likely to co-evolve with the environment rather than just adapting to the
environment. The ups and downs of global solar market in
recent years infer more
uncertainty in the market; thus, it is predicted that co-evolution might happen. The effect
of uncertainty on co-evolution is not the only theoretical prediction. The contradictions
between institutions have been pointed out as one of the enabling factors for the firms to
initiate changes of their external environment.
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Based on
these theoretical predictions,
this chapter assesses if co-evolution of multinational corporations with the external
environment has happened in the global solar market focusing on the effect of them on
national policies. The proposition is that
multinational renewable energy corporations
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