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Since the concept of an organizational field has not been very clear, a recent study
suggested a systematic classification of organizational fields.
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They recommended using
two different types of fields:
exchange field
and
issue field
. Exchange fields refer to the
fields
including a class of actors, which are alike in some respect, and their exchange
partners. It is consistent with the traditional concept of an organizational field. Issue
fields comprise of actors from multiple exchange fields, which participate in the fields to
affect a specific issue. Zietsma and colleagues suggested the necessity of considering
issue fields differently from exchange fields because the
effects of issue fields on
institutional process are different from those of exchange fields.
Hoffman suggested the initial idea of issue fields by arguing that organizational
fields form around a central issue rather than a technology or market.
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His study
empirically showed that issue field is “the center of common channels of dialogue,”
where organizations interpret and negotiate issue. O’Sullivan and O’Dwyer advanced
Hoffman’s concept of issue field and suggested a theory of issue field structuration.
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Through the case analysis of commercial banks’ environmental and social risk
management guidelines, they suggested that issue fields
evolve based on the
infrastructure of matured exchange fields that the actors of issue fields are in. Their
model consists of three phases. First, the central actors of existing field enlist the logic of
the field relevant the issue and reconstruct it to serve the logic of challengers. Second, the
79
Zietsma, Charlene, Peter Groenewegen, Danielle Logue, and Cr Hinings. "Field or
fields? Building the scaffolding for cumulation of research on institutional fields."
Academy of Management Annals
(2016).
80
Hoffman, Andrew J. "Institutional evolution and change:
Environmentalism and the
US chemical industry."
Academy of Management Journal
42, no. 4 (1999): 351-371.
81
O’Sullivan, Niamh, and Brendan O’Dwyer. "The structuration of issue-based fields:
Social accountability, social movements and the Equator Principles issue-based field."
Accounting, Organizations and Society
43 (2015): 33-55.
53
central actors use their networks and channels to diffuse the reconstructed logic. Finally,
issue field is shaped clearly with more participants and interactions between them.
The model of O’Sullivan and O’Dwyer emphasized the role of central actors from
existing exchange fields.
On the other hand, Van Wijk and colleagues suggested that
collaboration between incumbents and independent activists change organizational fields
under challenge.
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Through the case study of sustainable tourism, they contended that the
multiple actors shape social structure that
they can co-create, and this “confluence of
cultural and relational structuration” generates a tipping point for change. The actors’
agency for field changes has showed inconsistent results even in the studies of exchange
fields. Some studies suggested that changes are initiated by low status organizations,
while other studies found that high-status organizations initiated institutional changes.
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In an issue field, the other difficulty to find out who leads field change is that it is
not clear who are central actors since actors are from multiple fields. Moreover, the
competition in an issue field can influence the hierarchies of related exchange fields. In
this case, the hierarchies of exchange fields become less clear. Thus,
it is harder to find
out the power relations in an issue field as well as exchange fields.
82
Van Wijk, Jakomijn, Wouter Stam, Tom Elfring, Charlene Zietsma, and Frank Den
Hond. "Activists and incumbents structuring change: The interplay of agency, culture,
and networks in field evolution."
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