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tivity. The introduction not only of new technologies
but of new patterns of
doing business increased worker productivity dramatically and also increased
the real value of businesses. Think of Microsoft and Apple as examples of
1980s-style new industry. Where during the previous cycle corporations like
General Motors and U.S. Steel had dominated the economic landscape, in
this cycle growth in jobs was centered on more entrepreneurial, less capital
intensive companies.
Consumer demand and equity prices live in a delicate balance. If con
sumer
demand falls for any reason, the value of things, from homes to busi
nesses, will decline. These values help drive the economy, from lines of
consumer credit to business loans. They define the net worth of an individ
ual or business. If equity declines, demand decreases,
so a downward spiral is
created. Until now, the problem has been growing the economy as fast as the
population. Now the challenge is making sure the economy doesn’t decline
faster than the population. Ideally, it should continue to grow in spite of
population decline.
A little over a decade away from the likely commencement of the first
crisis of the twenty- first century, we should already be able to glimpse its be
ginnings. There are three storms on the horizon. The first is demographic.
In the late 2010s, the major wave of baby boomers will be entering their
seventies, cashing in equities and selling homes to live off the income. The
second storm is energy. Recent surges in the cost of oil may only be a cycli
cal upturn following twenty- five years of low energy prices. These surges
could also be the first harbingers, though, of
the end of the hydrocarbon
economy.
Finally, productivity growth from the last generation of innovations is
peaking. Great entrepreneurial companies of the 1980s and 1990s like Mi
crosoft and Dell have become major corporations, with declining profit
margins reflecting declining productivity growth. In general, the innova
tions of the last quarter century are already factored into the price of equity.
Maintaining the thunderous pace of the past twenty years will be difficult.
All of this will put pressure on equity prices—real estate and stocks. The
economic tools for managing equity prices aren’t there. During the past
hundred years, tools for managing interest rates and money supply—con
trols of credit—have been created. But tools for managing equity prices are
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only
now beginning to emerge, as the mortgage meltdown of 2008 showed.
There has been talk of a speculative bubble in housing and stocks already; it
is only beginning, and I suspect that we will not see it at its most intense for
another fifteen to twenty years or so. But when this cycle climaxes, the
United States will be smashed by demography, energy, and innovation crises.
It is worth pausing to consider the financial crisis in 2008. For the most
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