The latvian academy of culture

L2

Applied research in different spheres of market: the media, labour market, travel industry, business research, commerce, commodities, consumer goods, financial market, social and political research.	5., 6., 7., 8.	L4,P4
Market research and marketing. Creation of the conception of a commodity. The choice and research of a name, a trade mark and a label. The product. Packaging. Price. Advertising research.	9., 10.	L2,P2
Research methods in market research. A description of the methods. Primary and secondary market research. Panel research.	11.	L2
Public opinion polls and their types: An opinion poll by telephone; A written opinion poll; A personal opinion poll (an interview).	12., 13., 14., 15., 16.	L4,P6
Psychological market research: Group discussions; The classical psychological applied research; Tests.	17., 18., 19.	L2,P4
The basic elements of market research. Features. Structural – non-structural; objective – subjective. The characteristic features of the subject: Demography; Sociography (professional activities, etc.); Psychography. Purchase relations. Who buys? When do they buy? Where do they buy? How much do they buy? The motivation and disposition of the buyer. Reasons for purchasing – not purchasing. Motives. Knowledge. Associations.	20., 21., 22., 23., 24.	L6,P4
Questionnaire: its quality, creation, language, the formulation of questions. Types of questionnaires. The teaching about the formulation of questions. Answers. Encoding. The dramatic aspects of the questionnaire. Introductions, process, phases. The “funnel” technique, the rhythm of questions – answers, etc. Psychology of the questionnaire.	25., 26., 27.	L2,P4
The formation of selection. Statistic analysis.	28., 29.	L2,P2
Data analysis. The preparation of a report.	30., 31., 32.	L2,P4

Requirements for the Acquisition of the Credit Points: Participation at seminars, submitted written work, a passed examination.

Literature:

21. 
    Wyss, W. Marktforschung von A bis Z. Verlag DemoSCOPE, Adligenswil, 1991.
    
22. 
    Ноэль, Э. Массовые опросы. Прогресс, Москва: 1978.
    

THE LATVIAN ACADEMY OF CULTURE

BA Study Programme

SELF-ASSESSMENT

Subprogramme: Traditional Culture and Latvian Folklore

The Author of the Subprogramme: Prof. J. Kursīte, Dr.habil.philol.

I. OBJECTIVES AND TASKS

1. 
   To prepare universally educated specialists in traditional culture with thorough knowledge in the sphere of Latvian folklore
   

II. PRECONDITIONS FOR THE ACQUISITION OF THE PROGRAMME

Students should have secondary education, interest in and an understanding of Latvian folklore and the folklore of other nations, mythology and traditional culture at the level of secondary school level.
III. THE CONTENTS OF STUDIES AND ORGANISATION
The BA programme is developed in accordance with the law on Higher Educational Establishments in the Republic of Latvia and the decision passed by the Senate of the Latvian Academy of Culture. The Department of the Theory of Culture of the Latvian Academy of Culture has elaborated and implemented the subprogramme “Traditional Culture and Latvian Folklore”.
IV. THE STRUCTURE OF STUDY PROGRAMME
In accordance with the law on Higher Educational Establishments of the Republic of Latvia and the decision passed by the Senate of the Latvian Academy of Culture, the programme consists of:

1. 
   Part A – compulsory general subjects- 80 Credit Points;
   
2. 
   Part B - compulsory speciality subjects- 81 Credit Point;
   
3. 
   Part C – optional subjects.
   

Part A consists of general theoretical courses offered by The Department of the Theory of Culture of the Latvian Academy of Culture.
In order to receive a BA degree students have to:

1) pass examinations and tests in subjects of A and B groups thus gaining credit points;

2) pass the BA examination in the Theory of Culture and History;

3) write and present the BA Paper.

V. THE PROVISION AND MANAGEMENT OF STUDIES
During the study process students use the videotheque and the library of the Academy of Culture.

BA STUDY PROGRAMME