The Importance of Culture in Translation



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The ideal reader

A question that needs to be asked when considering a text for translation is for whom the original text was destined and whether this readership corresponds to the potential TT reader. Thus two types of ideal reader may be distinguished: the ST ideal reader and the TT ideal reader. In the text Les Loukoums chez l'Arabe, this notion may be seen as particularly relevant due to the literary nature of the extract with the subject matter being specifically linked to culture.
 

      1. The ideal ST reader

Coulthard (1992) highlights the importance of defining the ideal reader for whom the author "attributes knowledge of certain facts, memory of certain experiences ... plus certain opinions, preferences and prejudices and a certain level of linguistic competence." When considering such aspects, it should not be forgotten that the extent to which the author may be influenced by such notions is dependent on his own sense of belonging to a specific socio-cultural group.

These principles may be applied to "Les Loukoums chez l'Arabe" and conclusions may be reached concerning Delerm's ideal reader in the following way:



        1. Certain facts. The author supposes that his ideal reader has a knowledge of historical events and links between France and Northern African countries as well as a certain cultural familiarity with the customs of these countries.


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