The human factor – a prerequisite for a good cross-cultural communication in translation

Exclamations

• Hay Allah! – Oh, God!
• Well – ami, e (BG)
• Oh! – ah (BG)
• Ah – oh (BG)

FALSE FRIENDS

New usages

• shop attendant = sales assistant, store clerk, retail assistant; nowadays sales associate – word gaining ground for clothes and jewelry shops, office supplies shops, etc. not shops for food
• sales assistants can also work online
• flight attendant – steward, stewardess
• barista – barman
• use of politically correct language
• young people’s talk - Duden

Translation

• Language
• Culture
• Human factor
• Not a piece of cake at all!