The history of marketing Formation of marketing and its main stages

History of Marketing and Timeline

Enterprise and economies have a long history dating back to ancient eras. People have been engaging in commerce for thousands of years. Hence, ancient people utilized some forms of marketing as they conducted business. The Industrial Revolution paved the way for more modern forms of advertising and retailing of goods and services.

Print Advertising, 1450s: Print advertising made it possible for retailers to pass out brochures and fliers to potential customers.

Magazines, 1730s:The first magazines were developed and released.

Posters, 1839: France banned posters on private property.

Billboards, 1867: People began renting billboards for advertising.

Radio Advertising, 1922: Businesses began purchasing advertising time on the radio.

Television Advertising, 1941: Records indicate that people began purchasing television advertising at this time.

Telemarketing During the 1950s: Telemarketing was born, with businesses utilizing the telephone to reach potential customers.

Mobile Advertisements Between the 1970s and 1994: Advances in technology enabled new marketing capabilities via the Internet such as e-commerce promotions, database marketing, guerrilla marketing, and computer-oriented spam.

Search Marketing, 1995: Companies began the process of working to promote a business by getting search engines to send traffic to a website. Firms also began utilizing search engine optimization, or SEO, to drive traffic to websites via the use of keywords typed by consumers in search engines.

Blogging, 1998: Businesses and individuals began creating blogs as vehicles to share professional or personal information.

PPC, 2000: Pay-per-click surfaced in this year as an Internet marketing technique in which a company pays a small fee for every click on an advertisement.

Social Media, 2003: Social media websites became popular at this time as a way for people to share information and ideas with others on the Internet, including commercial messages.

Google Analytics, 2005: Google provides website owners with information about people who visit their websites that can help them see if they're reaching their audience.