The history of marketing Formation of marketing and its main stages

3. Sales Orientation

This philosophy suggests that:

1. 
   Emphasis on stock clearance
   
2. 
   Aggressive sales and promotion
   
3. 
   Profit through quick sales of high volumes
   

This was the situation in the USA in the 1930s and in most developed economies in the late 1950s: over-capacity accompanied by a fall in demand due to the Depression in the USA in the 1930s and in Western Europe due to Second World War shortages being fulfilled in the late 1950s

Key issue here was high level of production, the underlying philosophy was that customers are reluctant to purchase and needed to be coerced into buying. Although a small number of firms still practice sales orientation, the consumer is now protected by law from more dubious selling techniques, largely due to the consumer movement.