international friendship associations, and development country NGOs were founded every year.
This class and group-based organisational field started to collapse in the 1970s. And in the 1980s, Finns
actively founded associations which united individuals or enthusiasts in a certain field without any reference to
great ideological ideals. This tendency strengthened in the 1990s. 60% of the organisations founded since the
mid-1990s are cultural, sports, or free-time associations, and people commit themselves to these organisations
only partially, not with their whole personality as was the case with the ideologically-inclined associational
subcultures. Associations for new types of sports, motor clubs, or international pedigree dog or cat associations,
for example, are part of “private” culture, as opposed to agrarian-oriented youth organisations
or ideological
women’s associations, which link their members to a wider ideological context. They rarely arrange member
recruitment campaigns or join a national umbrella organisation, but rather tend to base their activities on
international or their own models, which have been created by an inner circle. These organisational models are
not learned from a larger group of associations or social networks, but are directly adopted from the media. In
comparison to older associations, these new ones do not perceive their activities as permanent. They are also
smaller, have weaker bonds, and are based on individual consumption or lifestyle
rather than industrial
production and a common position in the labour market. The great majority of them strive to change their
individual members’ worlds, not the world around them.
This development is making associations more apolitical. As people commit only a small part of their
personality to associations, such organisations no longer promote comprehensive political participation.
Membership in a volleyball association does not exclude membership in a trekking association, whereas
belonging to the scouts excluded belonging to the pioneers. It is easier to become estranged from other people’s
problems when one gets no experience of being in contact with them, as happened in associations in the past.
Nonetheless, in this promised land
of associations, associations still have political potential. They are not only
the main way that Finns collaborate, but they generate, harbour, and transform critical culture and elements for
new kinds of politics. Many of the so-called alternative movements and lifestyles have founded registered
associations. But a sign of a new era may be that many critical movements have not done so. This phenomenon
both underlines the current apolitical trend and also questions the tradition of registered associations in collective
action. Instead of representative action, the essence of these movements consists of individualist campaigns
and loose forms of organisation.
In the 21st century, online networks enable virtual voluntary organisation as a new kind of alternative to
traditional associations. Such forms of organisation as well as the demonstrations organised by them perhaps
illustrate the difficulty of forming fixed collective identities. They may also indicate
that we are moving from a
foreseeable corporatism based on associations to an unpredictable civil society and political system that will
produce political and social fluctuations.
The future will show if these virtual voluntary organisations will become a sub-group of innovative NGO
activities.
Risto Alapuro & Martti Siisiäinen
– Professors emeriti of sociology,
universities of Helsinki and Jyväskylä
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