The 10x rule ffirs indd I 3/14/11 10: 22: 47 AM ffirs indd II 3/14/11 10: 22: 47 am the 10x rule The Only Difference Between Success and Failure Grant Cardone John Wiley & Sons, Inc

warning. (1) The act of giving admonishing advice to; counsel; 
(2) act of calling one’s attention to or informing.
Warren Buffet. The most successful investor in the world. 
From humble beginnings, he worked a paper route and 
sold newspapers door to door. Now he is ranked in the top 
fi ve of the world’s wealthiest people.
Washington Mutual (WaMu). A savings bank holding com-
pany and the former owner of Washington Mutual Bank, 
which was the United States’ largest savings and loan 
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GLOSSARY
association. On September 25, 2008, the U.S. Offi ce of 
Thrift Supervision (OTS) seized Washington Mutual 
Bank from Washington Mutual Inc. and placed it into the 
receivership of the Federal Deposit Insurance Corpora-
tion (FDIC). The OTS took the action due to the with-
drawal of $16.4 billion in deposits during a 10-day bank 
run on June 30, 2008.
wealth. (1) Tangible or intangible thing that makes a per-
son, family, or group better off; (2) abundance of valuable 
material possessions or resources.
willing. (1) Inclined or favorably disposed in mind; (2) prompted 
to act or respond.
word-of-mouth. Generated from or reliant on oral publicity.
World Trade Center. Sometimes referred to as WTC or 
Twin Towers. A complex in Lower Manhattan whose seven 
buildings were destroyed in 2001 in the September 11 
attacks. The site is currently being rebuilt with six new sky-
scrapers and a memorial to the casualties of the attacks.
wow. Used to express strong feeling (as in pleasure or surprise).
Xbox. Video game console produced by Microsoft Corpora-
tion. It was Microsoft’s fi rst foray into the gaming con-
sole market and competed with Sony’s PlayStation 2 and 
Nintendo’s GameCube. The integrated Xbox Live service 
allows players to compete online.
zombie. A person who resembles the so-called walking dead.
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