The $100 Startup: Reinvent the Way You Make a Living, Do What You Love, and Create a New Future


part of the sales copy: “Maybe you don’t want to travel to twenty countries



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The 100 Startup Reinvent the Way You Make a Living, Do What You Love, and Create a New Future by Chris Guillebeau (z-lib.org).epub


part of the sales copy: “Maybe you don’t want to travel to twenty countries
a  year  like  I  do.  But  if  you  could  go  to  one place  for  nearly  free,  where
would it be?”
This product did much better, selling five hundred copies on launch day
and  going  on  to  produce  more  than  $50,000  in  net  income  over  the  next
year.  The  success  was  also  quite  a  relief,  because  for  almost  a  year  I  had
wondered whether people would buy information about travel. Thankfully,
they will—if it’s packaged properly in a way that meets their needs.


Another year later, I applied the lesson even further: The most frequent
request  from  Frequent  Flyer  Master  owners,  who  otherwise  loved  the
product,  was  for  more  updates  on  late-breaking  travel  opportunities.  With
that in mind, I created the Travel Hacking Cartel to tell people exactly what
to do to take advantage of deals all over the world. The careful message this
time  was:  Don’t  worry  about  the  details;  just  do  what  we  say  and  you’ll
regularly earn enough miles for free plane tickets every year.
This  launch  did  the  best  of  all—more  than  three  thousand  customers
joined on the first day. I had finally figured out how to give my customers
what they wanted.
 
Product 1:    
Product 2:
   
Product 3:
Travel Ninja     Frequent Flyer Master     Travel Hacking Cartel
100 Sales    
500 Sales
   
3,000 Sales
 

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