The $100 Startup: Reinvent the Way You Make a Living, Do What You Love, and Create a New Future



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The 100 Startup Reinvent the Way You Make a Living, Do What You Love, and Create a New Future by Chris Guillebeau (z-lib.org).epub

Lesson 3: The Magic Formula
 
Bringing  the  first  two  ideas  together,  here  is  the  not-so-secret  recipe  for
microbusiness alchemy:
Passion or skill + usefulness = success
 
 
Throughout  the  book,  we’ll  examine  case  studies  by  referring  to  this
formula.  Jaden  Hair  forged  a  career  as  the  host  of  Steamy  Kitchen,  a
cooking  show  and  website  featuring  Asian  cuisine.  From  an  initial
investment of $200, cookbooks, TV offers, and corporate sponsorship have
all come her way due to the merging of passion and usefulness. The recipes
Jaden shares with a large community on a daily basis are easy, healthy, and
very popular—when I met her at an event she was hosting in Austin, I could
barely get through the throngs of admirers to say hi. (Read more of Jaden’s
story in 
Chapter 2
.)
Elsewhere,  Brandon  Pearce  was  a  piano  teacher  struggling  to  keep  up
with  the  administrative  side  of  his  work.  A  programming  hobbyist,  he
created software to help track his students, scheduling, and payment. “I did
the whole project with no intention of making it into a business,” he said.
“But  then  other  teachers  started  showing  interest,  and  I  thought  maybe  I
could make a few extra bucks with it.” The few extra bucks turned into a
full-time  income  and  more,  with  current  income  in  excess  of  $30,000  a
month. A native of Utah, Brandon now lives with his family at their second
home in Costa Rica when they aren’t exploring the rest of the world. (Read
more of Brandon’s story in 
Chapter 4
.)

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