Technological map of the lesson

Tests collection
I. Multiple choice
1. What is an advertising code?
a) the code contains the standards for advertisement.
b) the company gets negative advertising
c) the code contains the standards for consumer

2. What jobs are there in the advertising industry?

a) There is the person who writes the advertising slogan
b) There is the person who not writes the advertising slogan
c) There is the person who watch TV

3. Do we have a code in Uzbekistan?

a) yes
b) no

4. Advertisements want to ___________ us to buy particular products.

a) persuade
b) interest
c) refuse

5. ___________ study how people learn so that they can “teach” them to respond to their advertising.

a) adverts

b)advertisers
c)advertising


II. Close test
6.What are the elements of learning advertisements?
(interest, experience and repetition)

7. 
   When the same technique can be used to advertise different things?
   

(if advert works well)
III.Matching test

8. 
   Promotion a) telling customers about your products
   
9. 
   Marketing b)persuading your customers to buy your
   

products

10. 
    Advertising c) deciding on a product, its price, how to
    

get it to the customer and making promotion.