Technological map of the lesson

Doing “true” or “false” activity.

Objective: to consolidate the learned material
Procedure:
Read the sentences.
Ask the pupils to say “true” or “False” for the sentences.

1. 
   Advertising study how people learn so that they can “teach” them to respond to their advertising.
   
2. 
   They want us to be fed up with adverts.
   
3. 
   There are two elements of learning: interest and experience.
   
4. 
   If an advert works well, the same technique can be used to advertise different things.
   
5. 
   Consumers learn to generalize from what they have learned.
   
6. 
   Advertisers sometimes copy a highly successful idea that has been well learned by consumers.
   

3. 
   Filling in the gaps.
   

Objective: to learn more about advertising.
Procedure:
Give the groups worksheets. (see the worksheet 1 on didactic materials)
Ask them to fill in the gaps in three minutes.
When they finish check it.

5. 
   Evaluation and giving homework
   

Tell the pupils marks.
Give them homework: to write an advertising slogans.

5. 
   Conclusion
   

The lesson is over. I hope pupils learned more about advertising. They can discuss advertisements. They analyze the advantages and disadvantages of advertising.

Didactic materials

Fill in the gaps
Advertising as persuasion
Advertisements want to ___________ us to buy particular products.
How do they do it?
Let’s imagine …You’re watching TV. It’s a hot evening. You fell thirsty .You see an _________ for a refreshing drink. You see people looking cool and relaxed. You notice the name of the ________ drink because you think it could be useful for you to satisfy your thirst.
___________ study how people learn so that they can “teach” them to respond to their advertising. They want us to be________, to try something, and then to do it again. These are the ________ of learning: interest, experience and repetition .If an advert can ________ this, it is successful. If an _____ works well, the same technique can be used to _________ different things. So, for example ,in winter if the weather is could and you see a family having a warming cup of tea and feeling cozy ,you may be interested and note the name of the tea…Here the same _______ is being used as with the cool, refreshing drink.
If ___________are to be learned, there is a need for lots of repetition. But ___________ have to be careful because too much repetition can result in ____________ tiredness and the message may fall on “deaf ears”.
Consumers learn to generalize from what they have learned. So _________sometimes copy a highly successful idea that has been well learned by consumers. For example, the highly successful “Weston Tea Country” _________ for different tea has led to “Daewoo Country ” for automobile dealers and ‘Cadbury Country” for chocolate bars.

Worksheet 1

Creative work
Theme: The power of advertising
Level: 9
Objective: to improve pupils’ creative skills
To make juice chest
The equipments : glue, scissors, pencils , color paper, empty box.
Procedure:
Ask the pupils to cut yellow paper
Tell them to take empty box to attach yellow papers
Ask to cut red and green papers make small apples
Tell the pupils to attach small apples on chest.
Ask them to write the name of juice with black pencil or pen.
1 2

3.