Table of contents Executive summary 2

Uzbek Travellers (000s)	% of Total Travellers (176.4 million)
% Travellers for which the activity motivated the trip
Lakeside / Riverside Resort	23363	12.1%	4.4%
Ski Resort or Mountain Resort	18374	8.7%	3.6%
Seaside Resort	37380	17.8%	6.8%
Wilderness Lodge or Outpost	7418	4.1%	1.7%
Cooking School	1206	0.6%	0.2%
Wine Tasting School	455	0.4%	0.2%
Country Inn or Resort because of gourmet restaurant	3532	1.9%	0.6%
Health Spa	5411	3.1%	0.8%
Farm or Guest Ranch	3452	2.0%	0.6%
Houseboat	2477	1.4%	0.7%
Campground	39314	22.3%	3.7%

Source:complied by kun.uz
Ski resorts and mountain holidays account for a large part of total activity accommodation categories. This data suggests that there is a possibility for a specialist lodging reservation service that might deliver a high return relative to their market size in this specific product sector. Golfers' special lodging needs are comparable to those of skiers, despite the fact that golf holiday accommodations were not properly classed in the study.
Dachabor's product type niche may be defined by following a few guidelines. Segmenting the market is essential. Businesses can't be all things to all people, and those that can distinguish their markets will be in a better position to succeed in the long run. A market-pull strategy should be used to segment based on the wants and desires of the various segments of the market rather than just on comparable product qualities. Then, services should be designed to fulfill those demands. Products and markets may be segmented in a variety of ways, but the segments or niche markets must be both specific and attainable.
Customer Segmentation
Market segmentation on the demand side assumes that the final client has been satisfactorily serviced. Dachabor's ideal consumer is someone who wants to schedule a holiday that includes a variety of activities and wants to stay close to a certain resort. Marketing services to this end consumer will be simpler if more information is gathered about them. A strong niche market may be created by a targeted customer group with strong links, making it simpler to offer information to the client. Marketers may target these folks since they are likely to be interested in the same kind of publications or sites.
Foreseeing future market trends requires an in-depth knowledge of demography and product and service segmentation. Age, sex, education, family status, ethnicity, religious affiliation, and stage of life are just a few of the variables taken into account by demographers when assessing a population. A new product or service's development and promotion benefits greatly from the examination of this sort of data. When it comes to the economy, demand for services, as well as many other elements including social issues and political upheavals, demographic considerations account for "two thirds of everything," according to David Foot the demographer who penned Boom Bust and Echo. Many individuals are going through comparable life stages, including getting married, purchasing their first house, or having children. The sheer scale of the market that results from these demographic patterns may make a product or service very successful.
In terms of demography, the baby-boom generation (those born between 1947 and 1966) is the most significant because of its large population. This group is well-educated and well-off. This generation is also nearing retirement age, which means they have the money and leisure to go on trips like golf and skiing, which are popular with this demographic. Certain goods and services are seeing a surge in demand due to the "echo generation" (children of boomers). People who were born between 1980 and 1995 are now in their thirties and actively seeking out new experiences on their own, with ski trips being just one of many options.