Table of contents Executive summary 2



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Financials


Revenues
Dachabor's website will provide customers with the option to make reservations online. When a reservation is made, a 10% commission charge is included in the total cost of the reservation. Additional money is generated by offering cost plus or commission-based bookings for associated services including lift tickets, tee times, equipment rentals, lessons, and insurance. In addition, a tiny quantity of advertising on the site will earn additional cash. The commercialized services may be broken down into three main groups.
60 percent of Dachabor's income is planned to come from booking commissions, which are a proportion of the booking fees that suppliers charge for Dachabor to sell their travel accommodations offering. The fees paid to Dachabor are included in the supplier's distribution costs. In the cottage sector, ADR (average daily rate) is a critical indicator, and a lower cost paid to Dachabor enhances the supplier's ADR.
Dachabor expects to earn 30 percent of its overall income from other reservation service services. It will negotiate with resorts to get DACHABOR to schedule different resort services directly at a lower cost, for which Dachabor will also be paid for their services. Customers will be able to browse for all of their holiday lodging needs in one place, thanks to Dachabor. Paying less than if they waited to book on-site at the resort is also an advantage to the consumer.
Up to 10% of dachabor's overall income is projected to come from advertising (with potential to grow). The Dachabor website will charge a monthly flat fee for the usage of their site in this way and will give fantastic advertising space for other firms. Dachabor will collect a monthly charge from advertisers if they choose a marketing plan with varying levels of advertising.
Table 8

Product Type

Revenue per Transaction

Cost of Goods Sold

Contribution Margin

Gross Margin

Accommodation Reservation Commission

$60

$6

$54

90%

Related Services

$60

$6

$54

90%

Advertising

$1,000

$100

$900

90%



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