Stylistic features of newspaper headlines on the materials of english and uzbek languages

Key words:
headlines, newspaper styles, mass media, genres,
characteristics, features, collocations, reports.
INTRODUCTION
It is impossible to imagine modern society without mass media. Their role is
so great that the media are often called the "fourth estate".
One of the oldest forms of mass media is the press. The press occupies an
important place in the cultural and political life of the country, helping a person to
navigate in the surrounding reality. 
Any functional style exists as a collection of genres; scientific is a scientific
article, report, presentation, monograph; artistic style - lyric poem, poem, ballad,
sonnet, short story, story, novel, essay, etc. When we talk about newspaper-
journalistic style, we also mean its genres - essay, feuilleton, article, interview,
reportage, etc. The social situation of communication for a newspaper is very
specific and is in a state of continuous development.
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The newspaper is a medium of information and a means of persuasion; it is
designed for a massive and heterogeneous audience, which it must retain. 
The newspaper is usually read in conditions where it is rather difficult to
concentrate: on the subway, on the train, at breakfast, resting after work, at
lunchtime, etc. Therefore, it is necessary to organize the headline in such a way as
to convey information quickly, concisely, to communicate the main thing, even if
the article is not read to the end, and to have a certain emotional impact on the
reader. The topic can be any, but the journalist does not have time to carefully
process the material, which leads to the use of stamps. All this creates the
originality of the newspaper headline.
MATERIALS AND METHODS
An integral part of newspaper publications is the headline. A good headline
increases the competitiveness of a periodical in many ways. In the press, headlines
are at their strongest. It is to him that the reader pays attention in the first place. 
Therefore, the image of a newspaper or magazine largely depends on the
nature and design of the headings, as well as the impact of a particular publication
on the reader: a meaningful article with an incorrectly chosen headline is not
noticed, while even the most mediocre article can gain popularity due to its bright,
expressive heading. Thus, the title is the organic first element of a text publication.
There are various types of headings. As varied as the heading models are, they still
have a lot in common. Indeed, for a successful publication, it is necessary that its
title meets certain requirements.
Newspaper headlines are written in a concise and concise language. But since
newspapers are most often aimed at a wide range of readers, any newspaper
headline should be easy to perceive and read without difficulty. At the same time,
the newspaper headline should be expressive enough to grab the reader's attention.
The heading should give an idea of the text before reading it. E.A. Lazareva noted
several types of erroneous semantic interaction in the "heading - text" system:
a) the fuzziness of the links between the heading and the text;
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 b) the ambiguity of the heading;
c) the contradiction between the meaning of the heading and the content of the
text, or between their evaluations. [3]
The title should consist mainly of the keywords of the article. Key words should be
selected so that they express the content of the concepts contained in them
unambiguously. In this case, the title should not contain more than 5-6 words, it
should not contain complex structures. A shorter headline is better understood and
remembered.
The impact of the title on the reader to a large extent depends on its technical
design (color, location, font, size, etc.)
The main factors that determine the features of headings can be considered the
desire for the most concise form to clearly communicate the main content of the
published material.
Summarizing all of the above, we can highlight the main newspaper headlines:
• saving language resources with informative richness;
• selection of available language tools;
• use of speech stamps characteristic of the given style;
• author's neologisms;
• emotionally expressive vocabulary;
• combination of features of journalistic style with features of other styles
(scientific, official-business, literary-artistic, colloquial), due to a variety of topics
and genres;
• use of pictorial and expressive means of the language, in particular, means of
stylistic syntax (rhetorical questions and exclamations, parallelism of construction,
repetitions, inversion, etc.).