Start with why

Chapter 12: Split Happens
189 
In the fall of her freshman year in college, Christina Harbridge set out to
find a part-time job
: Christina Harbridge, personal interview, November 2008;
http://christinaharbridge.com/blog/
.
191 
Dwayne Honoré has for the past ten years run his own commercial
construction company
: Dwayne Honoré, personal interview, December 2008;
http://www.dhonore.com/explore.cfm/ourcompany/owner/
.
193 
Though Gates abdicated his role as CEO
: “Gates exits Microsoft to focus
on 
charity 
work,” 
MSNBC 
News 
Services, 
June 
27, 
2008,
http://www.msnbc.msn.com/id/25408326/
.
194 
“A 
PC 
in 
every 
home 
and 
on 
every 
desk”
:
http://www.microsoft.com/about/companyinformation/ourbusinesses/profile.mspx
195 
after a legendary power struggle with Apple’s president, John Sculley
:
Andrew Pollack, “Apple Computer Entrepreneur’s Rise and Fall,” 
New York
Times
, September 19, 1985, 
http://query.nytimes.com/gst/fullpage.html?
res=950DE7DA1739F93AA2575AC0A963948260&scp=3&sq=apple%201985%20jobs%20resigns&st=cse
195 
Sculley was a perfectly capable executive with a proven track record
:
“Marketing Genius for Pepsi and Apple: John Sculley III, WG’63,” 
Wharton
Alumni 
Magazine
, 
Spring 
2007,
http://www.wharton.upenn.edu/alum_mag/issues/125anniversaryissue/sculley.html
196 
“Do you want to sell sugar water your whole life or do you want to change
the world?”
: 
Triumph of the Nerds:
The Television Program Transcripts: Part
III, PBS, 
http://www.pbs.org/nerds/part3.html
.
196 
New products would be “less revolutionary and more evolutionary”
: Brian
O’Reilly, “Apple Computer’s Risky Revolution,” 
FORTUNE
, May 8, 1989,
http://money.cnn.com/magazines/fortune/fortune_archive/1989/05/08/71954/index.htm
197 
From the start, he focused on efficiency
: Steve Lohr, “Can Michael Dell
Refocus His Namesake?” 
New York Times
, September 9, 2007,
http://www.nytimes
. com/2007/09/09/technology/09dell.html.
198 
If 
you 
look 
back 
at 
the 
history 
of 
Starbucks
:
http://www.starbucks.com/aboutus/Company_Timeline.pdf
.
199 
In a now famous memo that Schultz wrote
: “Text of Starbucks Memo,” 
Wall
Street 
Journal
, 
February 
24, 
2007,
http://online.wsj.com/public/article/SB117234084129218452-
hpbDoP_cLbOUdcG_0y7qLlQ7Okg_20080224.html?mod=rss_free
.
199 
In early 2008, Schultz replaced Donald
: Burt Helm and Jena McGregor,

---

“Howard Schultz’s Grande Challenge,” 
BusinessWeek
, January 9, 2008,
http://www.businessweek.com/magazine/content/08_03/b4067000369003.htm?
chan=top+news_top+news+index_businessweek+exclusives
.
201 
Putnam recounts the time he met with Kelleher to interview for the job
:
Howard Putnam, personal interview, October 2008.
201 
The same could be said for Colleen Barrett, who became president of
Southwest in 2001
: Colleen Barrett, personal interview, December 2008.
202 
Walton’s 
oldest 
son, 
S. 
Robeson 
Walton
:
http://findarticles.com/p/articles/mi_m3092/is_n8_v31/ai_12098902/
.
203 
Walton insisted on showing up for work on Saturdays
: Sam Walton and
John Huey, 
Sam Walton: Made in America; My Story.
New York: Bantam, 1992.
203 
“I still can’t believe it was news that I get my hair cut at the barbershop”
:
Ibid.
204 
Sinegal learned about discount retailing from Sol Price
: Matthew Boyle,
“Why 
Costco 
is 
so 
addictive,” 
FORTUNE
, 
October 
25, 
2006,
http://money.cnn.com/magazines/fortune/fortune_archive/2006/10/30/8391725/index.htm
204 
Sinegal believes in people first
: Alan B. Goldberg and Bill Ritter, “Costco
CEO Finds Pro-Worker Means Profitability,” ABC News, August 2, 2006,
http://abcnews.go.com/2020/business/story?id=1362779
.
204 
Wall Street analysts criticized Costco’s strategy of spending so much on
their people
: John Helyar, “The Only Company Wal-Mart Fears,” 
FORTUNE
,
November 
24, 
2003,
http://money.cnn.com/magazines/fortune/fortune_archive/2003/11/24/353755/index.htm
205 
“Wal-Mart has been working to improve its image and lighten its
environmental impact for several years now”
: Andrew C. Revkin, “Wal-Mart’s
New 
Sustainability 
Push,” 
nytimes.com
, 
October 
23, 
2008,
http://dotearth.blogs.nytimes.com/tag/wal-mart/
.
206 
“A lot of what goes on these days with high-flying companies”
: Walton and
Huey, 
Sam Walton
.
206 
And to do it, he started by paying himself an annual salary of $5.43 million
:
http://finance.yahoo.com/q/pr?s=WMT
.

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